By Natalie Mortimer Topshop is looking to work with startups and entrepreneurs who can pitch ideas on how to use their technology in a way that will enhance the shopping experience at the retailer. The Arcadia-owned fashion brand has partnered with Decoded Fashion conference for the competition, and entrants will be asked to pitch a solution focusing on the brief: How do we truly deliver fast fashion in the age of immediacy? The winner will be awarded the opportunity to meet with the Topshop team to further develop their concept, with the judging panel comprised of Sheena Sauvaire, global marketing and communications director, Topshop; Alistair Read full story › Source: The Drum...
Read MoreBy Katie Deighton EE is the latest brand to promote coding education with the creation of Light the Arch – an app that allows users to design a light show on Wembley’s iconic structure. Designed primarily for children aged between seven and 11, the web app is based on the tech used to light up the stadium’s arch at major events. It also aims to highlight EE’s lead partnership with the stadium, and teach those who engage the basic principles of coding. The telecoms brand has pledged to get at least 100,000 people using the web app before the end of the year, as part Read full story › Source: The Drum...
Read MoreBy Leonie Roderick The news comes after Nicola Mendelsohn, Facebook’s vice president for EMEA, announced at The Guardian’s Changing Media Summit yesterday (23 March) that he had recently been promoted. When asked what his new role title was, he answered “chief exec”. READ MORE: Sky’s Stephen van Rooyen talks Wiggins and winning Sky is currently in the midst of a management restructure in a bid to strengthen its operations across its international markets. It announced earlier this week that its chief finance officer Andrew Griffith would be expanding his responsibilities and taking on the role of group chief operations officer. Van Rooyen’s role has now Read full story › Source: Marketing Week...
Read MoreBy Tony Connelly Dyson is applying its engineering expertise to developing an electric car, according to new government documents released today. The British tech company, which primary specialises in vacuum cleaners, is working on a new battery electric vehicle at their headquarters in Malmesbury, Wiltshire with government funding to support the project. Confirmation of the development was revealed in the National Infrastructure Delivery Plan which read: “The government is funding Dyson to develop a new battery electric vehicle at their headquarters in Malmesbury, Wiltshire. “This will secure £174m of investment in the area, creating over 500 jobs, mostly in engineering.” Dyson has already been making moves Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Apple is set to exclusively stream a six-part docuseries for Vice to help boost its streaming service, Apple Music. The Score, premiered on Tuesday (22 March) and will comprise several short films exploring local music scenes from around the world The first episode delves into Minnesota’s Native American hip hop scene and examines its “unique sound and a wholly modern native identity”, the trailer can be viewed in full below. Each episode of the series will be accompanied by a relevant playlist curated by Apple Music to help the tech giant court more users to gain ground on rivals Spotify and Read full story › Source: The Drum...
Read More