Posts made in March, 2016

on Mar 24, 2016

By Rebecca Stewart Family-owned rum brand Bacardi has relocated its Europe headquarters, moving its London office from Dorset Square in Marlybone to Spitalfields. It will let the entire third floor of the newly-developed Steward Building near Liverpool Street on a 10-year lease and position itself in London’s East End to help it attract new talent. The Steward Building, nome of Barcardi’s new European offices Loading… Speaking to CityAM, Rory Paton, City agency partner at property agent Knight Frank,: “Moving from Marylebone, their new headquarters building is aligned to their strong brand and positions them perfectly to recruit and Read full story › Source: The Drum...

on Mar 24, 2016

By Tony Connelly Smoothies and fruit drinks made exempt from the new sugar tax have been found to contain on average twice as much as those that will be taxed, according to a new British Medical Journal (BMJ) study. Research led by the University of Liverpool analysed the sugar content of 203 fruit juices, fruit drinks and smoothies stocked by seven major supermarkets and found that almost 60 per cent of the drinks exceeded the sugar tax threshold. The average sugar content was 7g per 100ml and this figure significantly increased in fruit juices and smoothies. Among the 21 fruit juices analysed, the average Read full story › Source: The Drum...

on Mar 24, 2016

By Pierre Ogier Accelerated Mobile Pages (AMPs) is a Google-backed project intended as an open standard for any publisher to have their pages load quickly on mobile. The goal of AMP is to speed up news content on the mobile Web by caching the webpage before the user clicks. It all started from an embarrassing observation: mobile devices are not well-equipped to handle heavy content designed for desktop. Mobile ad networks are particularly at a disadvantage. Heavy banners that fail to load properly leave a bad user experience with blank space in the scroll. And on top of that, mobile users are twice more Read full story › Source: The Drum...

on Mar 24, 2016

By Rebecca Stewart Next has predicted that 2016 will be a “challenging year” for its business, and has said it holds a “generally more cautious outlook for the economy” despite seeing profits increase year-on-year. In its annual results, revealed today (24 March), the British firm posted a pre-tax profit of £836.1m, up from £782.2m a year earlier. “The year ahead may well be the toughest we have faced since 2008. We are very clear on our priorities going forward and whatever challenges we may face, it is important that we remain focused on ensuring that the company’s product, marketing, services and cost controls all improve Read full story › Source: The Drum...

on Mar 24, 2016

By Stephen Lepitak Britain’s Got Talent’s next series will be sponsored by Lotto, the National Lottery’s flagship game through a multi-platform activation campaign. The agreement between ITV Commercial, Fremantle Media UK and Syco Entertainment with the National Lottery operator Camelot will see Lotto help celebrate the show’s 10-year anniversary. Activity will include on-air sponsorship and offer National Lottery players the chance to win VIP tickets to attend the live shows, while a special draw will be made to create 10 guaranteed winners. Sally Cowdry, consumer and retail director at Camelot, said: “Lotto changes lives across Britain on a weekly basis – by creating Read full story › Source: The Drum...