Posts made in March, 2016

on Mar 24, 2016

By Seb Joseph WPP boss Sir Martin Sorrell has hit back at claims that data inhibits creativity, arguing that it’s no longer enough to rely on the skills of a bygone era to concoct effective content. It’s why advertising needs a rebrand, he argued at the Guardian’s Changing Media Summit, before telling delegates “we’re not in the advertising business anymore”. The statement alludes to the soul-searching undertaken by many advertisers, agencies and publishers now as their ads flounder in a sea of content online. Some like BBH co-founder Sir John Hegarty believe a reliance on data is partly to blame for the industry’s struggles and Read full story › Source: The Drum...

on Mar 24, 2016

By Alastair Duncan There aren’t many entrants in the BrandZ Top 50 that have been around longer than 50 years. BMW is a worthy exception. After 100 years of success, the brand has come out all guns blazing at its centennial event with bold claims for the next 100. According to chief exec Harald Krueger, BMW is not just about cars – it wants to be relevant to the whole experience of transport. As any futurists reading this will know, there simply isn’t going to be room in the busy and connected city of the future. And because BMW intends to be here in Read full story › Source: The Drum...

on Mar 23, 2016

By Minda Smiley Global agency Sid Lee has hired Eric Schmidt and Felipe Ferreira as creative directors. The duo, who have joined from R/GA, will work out of the agency’s New York office and will report to co-executive creative directors Dan Chandler and Dan Brooks. According to Sid Lee, Schmidt and Ferreira were both highly involved with the Samsung account while at R/GA, helping the agency win several awards at Cannes. Of his new role, Schmidt commented: “I can’t wait to get stuck into this exciting new challenge with Sid Lee. The type of clients that they have and the briefs that are coming through the Read full story › Source: The Drum...

on Mar 23, 2016

By Direct Marketing News USPS Innovation VP Gary Reblin shows how the force of digital technology is already with direct mail. Read full story › Source: DM News...

on Mar 23, 2016

By Minda Smiley Benjamin Moore has rolled out a number of clever spots that aim to show how the brand is redefining what paint can do. The ads are meant to show off all of the ways that Benjamin Franklin is using technology to make its paints more sustainable and better for consumers. For example, one spot (above) plugs the brand’s environmentally-friendly ‘Natura’ paints, which do not contain any harsh fumes or emissions and have been certified by the Asthma & Allergy Foundation of America. In the ad, a voiceover asks: “If it doesn’t upset your allergies like paint, is it still paint?” Created by Read full story › Source: The Drum...