Posts made in March, 2016

on Mar 23, 2016

By Jessica Goodfellow Bauer Media is focusing its attention on building the Magic Radio brand by launching a musical event bringing together the best of the West End, as well as a partnership with the Olivier Awards 2016 with MasterCard. The ‘Magic of the Musicals’ event, produced in partnership with TBI Media, will bring together the best from London’s West End to the Royal Albert Hall in May, to be broadcast on the new digital radio station, Mellow Magic In the build up to ‘Magic of the Musicals’ event on 23 May, the Mellow Magic station will mark the 40th year of the Oliver’s with Read full story › Source: The Drum...

on Mar 23, 2016

By Jennifer Faull BHS has been thrown a lifeline, as creditors of the embattled retailer voted to allow a cut in rents for some of its UK stores while the lease on its flagship Oxford Street store will be sold for £30m. The rent proposal is part of a wider plan to try and turn the business around after being sold by Sir Philip Green last year for just £1. Currently owned by Retail Acquisitions – a consortium of financiers, lawyers and accountants – the high street giant has amassed debts of more than £1.3bn after seven consecutive years of loss-making. The agreement will Read full story › Source: The Drum...

on Mar 23, 2016

By Seb Joseph The debate around ad blockers is a smokescreen for the real threat of online juggernauts like Facebook and Google to media owners’ advertising revenue, experts have warned. The “real ad blocker is Facebook”, claimed Gary Bramall, chief marketing officer at Hailo at the Guardian’s Changing Media Summit. Speaking on a panel alongside senior executives from the publisher, Mindshare and Rubicon, the marketer branded “ad blockers” a red herring, warning that the sprawling ecosystems of the world’s biggest technology platforms are sucking the value out of the advertising market for publishers and ad technology vendors. The threat of the so-called walled gardens is Read full story › Source: The Drum...

on Mar 23, 2016

By Gemma Milne So I just returned from the madness that was SXSW Interactive 2016. Attending for my second year, and determined to make even more of the week than in 2015, I thought I’d really take the standard advice for SXSW attendees and let serendipity guide my movements. I went where the interesting people went and chose sessions based more on my curiosity over the quiet feeling of ‘I should probably go to that as it’s relevant to work’. So here are five observations from my time in Austin which reflects the thoughts I am still left pondering back in the UK. 1. Obama I’ll Read full story › Source: The Drum...

on Mar 23, 2016

By Gemma Milne So I just returned from the madness that was SXSW Interactive 2016. Attending for my second year, and determined to make even more of the week than in 2015, I thought I’d really take the standard advice for SXSW attendees and let serendipity guide my movements. I went where the interesting people went and chose sessions based more on my curiosity over the quiet feeling of ‘I should probably go to that as it’s relevant to work’. So here are five observations from my time in Austin which reflects the thoughts I am still left pondering back in the UK. 1. Obama I’ll Read full story › Source: The Drum...