Posts made in March, 2016

on Mar 23, 2016

By Tony Connelly Liverpool and Carlsberg will celebrate their 25th anniversary together next year after the two agreed a three year extension to their partnership. The new deal will see Carlsberg continue in its role as Liverpool’s official beer until the end of the 2018/19 season. The beer giant will benefit from improved taps in the stadium as well as pitch-side LED signage and access to players and hospitality packages. Commenting on the extension Liverpool’s chief commercial officer, Billy Hogan, said: “Carlsberg has become part of the fabric of the club and everyone associated with Liverpool FC appreciates this unique and longstanding relationship, we Read full story › Source: The Drum...

on Mar 23, 2016

By Thomas Hobbs The brand’s Titanium Trials advertising films, which show super car drivers completing challenges, have racked up impressive hits. Its most successful – the Virtual Races trial film – has seen 131 million views across all channels and earned $10.5m in earned coverage media value, according to the brand. Its World Cup 2014 Footkhana ad featuring Brazil footballer Neymar doing tricks with a football alongside rally driver Ken Block, meanwhile, was also a bold move away from motor sports. And it was a move that appeared to pay off, with Castrol closely competing with sports giant Nike for World Cup ad Read full story › Source: Marketing Week...

on Mar 23, 2016

By Mindi Chahal Social networks are becoming the new online marketplaces with new research showing why shoppers are looking to Facebook, Instagram and Twitter for their next online purchase. But not all brands are convinced of social’s value as a sales channel. Morrisons’ marketing director Andy Atkinson last week said brands using social to sell were “making a mistake”. As social media sites continue to enable direct purchasing the opportunities for brands to sell direct via these channels are opening up. In October last year Facebook announced further developments to the site’s dedicated shopping section – which allows visitors Read full story › Source: Marketing Week...

on Mar 23, 2016

By John McCarthy Upon the release of Batman V Superman: Dawn of Justice, AddMustard has collated data around the marketing credentials of each superhero. From number of rebrands, to merchandise sales, to gross income from movie release, the infographic covers it all. Across all the categories, Batman trumps Superman, nine points to four. Find out why below. Loading… Read full story › Source: The Drum...

on Mar 23, 2016

By Leonie Roderick Speaking at The Guardian Changing Media Summit today (23 March), Goudie said that sustainability is an integrated part of the way Coca-Cola does business and “isn’t just a title [it] slaps on”. “The community in which we do business has to benefit just as much. What we’re saying is, the sustainability message has to be seamlessly integrated into the DNA of the brand,” he said. Goudie took the fizzy drinks company’s ‘5by20′ initiative as an example. It aims to economically empower five million women by 2020. He said the brand is particularly interested in building relationships with women as “they’re more willing Read full story › Source: Marketing Week...