Posts made in March, 2016

on Mar 23, 2016

By the drum Unilever talked up its relationships with startups at yesterday’s (22 March) annual Collider demo day and said that by embracing the ‘Mad Tech’ landscape of its brands, which include Dove and Lynx, its consumer engagement rates are 30-40 per cent more effective. Discussing Unilever Foundry’s relationship with start up Find The Ripple, which helps brands, agencies and editors to do in-moment marketing, head of the Foundry, Jeremy Bassett, said that there is a “strong financial case” for partnering up. “What we looked at was that start ups were bringing to us tech that was more efficient and effective and it was often Read full story › Source: The Drum...

on Mar 23, 2016

By Jessica Goodfellow Bloomberg has revealed an online monthly video series ‘Hello World’ which has, in a first, incorporated footage shot through Snapchat. The digital tech travel show aims to explore the way in which subcultures shape technology around the world. Author and journalist Ashlee Vance hosts the show, and snaps from him and other members of the crew have been interwoven into the live shots from the field, with the aim of creating a “visceral sense of being along for the ride” for the audience. Loading… Keen to pull away from traditional tech shows that look almost Read full story › Source: The Drum...

on Mar 23, 2016

By Michael Feeley Mando has launched a new brand identity, positioning and website. The agency rebrand follows a raft of recent changes to the business, which have included managing director and co-founder Ian Finch leading a buy-out of existing shareholders and wholesale changes to the agency’s market proposition, service offering, partnerships and operational systems. Mando’s new logo and branding. Loading… Finch also won the ‘Agency Leader of the Year’ award at last year’s Drum Network Awards after Mando delivered its most successful financial performance to date and opened a new London office. Steven Swann, creative director at Mando, said: “As Read full story › Source: The Drum...

on Mar 23, 2016

By Tony Connelly Nike has made moves to maintain its dominance in the footwear market according to reports that it has poached Under Armour’s top designer. Under Armour’s senior vice-president of design, Dave Dombrow, has reportedly jumped ship and signed with Nike in what is being touted as a major tactical win for Nike. Dombrow, who joined Under Armour in 2010, has been a major driving force in the company’s gains into the footwear market which has long been dominated by Nike. He led development on a number of the brand’s high profile footwear projects including the hugely successful partnership with Golden State Warriors point Read full story › Source: The Drum...

on Mar 23, 2016

By Rebecca Stewart Unicef France has created a unique interactive Twitter campaign titled #H20Filter to mark World Water Day (23 March). As part of its wider ‘Water Challenges’ initiative, the charity wants to raise awareness around the fact that many individuals around the world are unable to access clean water. As such, it’s created a Twitter tool which allows individuals to, quite literally, turn the H, 2 and O’s in their tweets into real life donations. The digital-only drive, created by Publicis Conseil invites fans to ‘extract’ the three characters from their backlog of tweets in order to create ‘virtual water molecules’ which Read full story › Source: The Drum...