Posts made in March, 2016

on Mar 23, 2016

By Noel Young Some of the biggest publishers in the US — including The Wall Street Journal, The New York Times, The Financial Times and the Washington Post— have signed up to a new service that will allow them to charge readers on a per-article basis. In total, 20 publishers most of which already operate some form of paywall, have signed up as US launch partners with Blendle, the Dutch app that allows people to make micro-payments for individual articles, the New York Times reports Blendle already has more than 650,000 users across Germany and The Netherlands, where most of the major local publishers Read full story › Source: The Drum...

on Mar 23, 2016

By Noel Young Some of the biggest publishers in the US — including The Wall Street Journal, The New York Times,The Financial Times and the Washington Post— have signed up to a new service that will allow them to charge readers on a per-article basis. In total, 20 publishers most of which already operate some form of paywall, have signed up as US launch partners with Blendle, the Dutch app that allows people to make micro-payments for individual articles, the New York Times reports Blendle already has more than 650,000 users across Germany and The Netherlands, where most of the major local publishers have Read full story › Source: The Drum...

on Mar 23, 2016

By Jessica Goodfellow Time Inc UK has appointed Future Plc’s Keith Walker to the role of digital director for the Innovation Group, which includes NME, Look, Now and Listforlife.net. Walker takes up his new role with immediate effect. As digital director he will be responsible for driving audience growth for brands across all platforms, while overseeing the Innovation Lab’s initiatives to launch new products and develop new customer and commercial solutions. Walker returns to Time Inc UK from Future Plc, where he was group product director. Prior to this he held several senior digital roles at Future Plc, including head of audience development, entertainment; and Read full story › Source: The Drum...

on Mar 23, 2016

By John McCarthy South West Trains has weaved another layer of storytelling to the Boaty McBoatFace saga, by naming its service from Portsmouth to Waterloo as Trainy McTrainface. The service issued a reference to the trolls who have hijacked the Natural Environment Research Council’s (Nerc) #NameOurShip campaign, opting to name a £200m Royal Research Ship RRS Boaty McBoatFace. Following the unlikely shipping tale, reaching many social media and media feeds, the train service has made a playful nod to mishap. A South West Trains spokeswoman told the Evening Standard that the service will not be named Trainy McTrainFace indefinitely, admitting that uit was a Read full story › Source: The Drum...

on Mar 23, 2016

By John McCarthy South West Trains has weaved another layer of storytelling to the Boaty McBoatFace saga, by naming its service from Portsmouth to Waterloo as Trainy McTrainface. The service issued a reference to the trolls who have hijacked the Natural Environment Research Council’s (Nerc) #NameOurShip campaign, opting to name a £200m Royal Research Ship RRS Boaty McBoatFace. Following the unlikely shipping tale, reaching many social media and media feeds, the train service has made a playful nod to mishap. A South West Trains spokeswoman told the Evening Standard that the service will not be named Trainy McTrainFace indefinitely, admitting that uit was a Read full story › Source: The Drum...