Posts made in March, 2016

on Mar 23, 2016

By Jennifer Faull The shortlist has been revealed for The Drum Marketing Awards, with WCRS, Mindshare, OMD and Zenith Optimedia amongst the most nominated agencies. The Drum Marketing Awards reward and celebrate the UK’s most effective marketing strategies. Each year the event pulls together a panel of senior marketers from some of Britain’s best known companies. This year, top marketers from Visa, BT Business, Three, Heinz and Monsoon lined up as judges, led by Unilever UK & Ireland media director Alex Tait as head judge. The awards were open to advertising agencies, in-house marketing teams, design consultancies, digital agencies, PR companies, integrated agencies and any Read full story › Source: The Drum...

on Mar 23, 2016

By Adam Flomenbaum Jack Vale has more than 1.3 million subscribers to his YouTube channel, Jack Vale Films, and his videos often see view counts in the hundreds of thousands or millions. Vale owes plenty of his success to YouTube, but like a lot of social celebrities who gained fame through the platform, he also feels that YouTube is limiting him – perhaps unnecessarily. The main complaint from these celebrities is that YouTube does not enable them to capitalize – i.e. monetize – to the extent that they can elsewhere. This is where VHX, the five-year-old platform, has found its niche. The concept is simple but Read full story › Source: The Drum...

on Mar 23, 2016

By Minda Smiley The ad industry has found itself in hot water this month ever since JWT’s global CEO Gustavo Martinez was ousted because of a lawsuit against him that claims he made inappropriate sexual and racist comments to colleagues. Many have said that his behavior points to a larger problem within the industry, namely the fact that there needs to be more diversity. Cindy Gallop, founder of Publicis’s BBH New York and gender equality activist, was quick to voice her opinions on the matter earlier this week after Publicis CEO Maurice Levy told an audience at the 4A’s Transformation conference in Miami Read full story › Source: The Drum...

on Mar 23, 2016

By Direct Marketing News The theme at the 2016 Adobe Summit is why and how to transform to an experience business. Adobe made several product announcements in line with that theme. Read full story › Source: DM News...

on Mar 23, 2016

By Jennifer Faull Two founders of M&C Saatchi, Jeremy Sinclair and Bill Muirhead, have backed a start-up that’s helping mums retrain in digital roles as it plots an international expansion. Called Digital Mums, the two-year old organisation trains mums to be social media managers through 20 weeks of ‘live learning’, where they are matched with SMEs that need help with their social media. So far, 300 mums have retrained. The company has now secured £285,000 investment to fuel its next growth spurt, with some £200,000 having been put up by Kershaw and Sinclair alongside digital entrepreneur Martin Leuw and start-up consultant Danielle Andersen. Read full story › Source: The Drum...