By Boris Huard As consumer expectations continue to increase in our highly connected society, organisations strive to better understand the role of data, how it impacts the customer and how it can be used to better transform relationships and revenues. These businesses are more aware than ever of the revenue boosting potential of data and this is demonstrated in the results of our latest global research project. The research shows that almost four in every five organisations (79 per cent) expect that the majority of their sales decisions will be driven by customer data by 2020. Add to this the finding that Read full story › Source: The Drum...
Read MoreBy John McCarthy Premier Foods has rejected a bid from US food giant McCormick, claiming it has undervalued the UK brand which produces household staples such as Mr Kipling, Oxo, Bisto, Homemade and Batchelor’s. On Wednesday morning, Premier Foods announced that it has rejected a second bid from McCormick & Co, which produces spices, herbs, and flavourings, according to Reuters. A bid issued on 12 March was rejected, and, most recently one presented 14 March, sitting at an estimated $700m, was also turned down. Premier chairman, David Beever, said: “McCormick’s proposal significantly undervalues the business. “(It) fails to recognize the value of Premier’s performance to date and Read full story › Source: The Drum...
Read MoreBy Michael Feeley Creative communications agency RBH has hired two new senior creatives, James Fox and Michael Vines, to form a professional partnership. Fox has over ten years’ experience working as a designer and art director on some of the world’s biggest brand names in fashion, lifestyle and retail, including Adidas, Julien Macdonald, Timberland, Galeries Lafayette and several European retail and leisure destinations. Vines started his career as an art director before switching to copy. Originally from South Africa, Vines has for agencies including TBWA and McCann. His experience ranges from the automotive, financial services and hospitality sectors to FMCG, working with brands including Nissan, Read full story › Source: The Drum...
Read MoreBy Troy Norcross Click fraud and viewability have been topics at board level for the past two years. Publishers and advertisers have been working together to try and address these issues largely by engaging more and more technology. Technology used to detect a real person vs a robot click. Technology used to determine if an ad impression could ever have been seen by a real person. And while good for brands they are inherently bad for publishers due to an initial decrease in revenue. Then comes along ad blocking. Publishers take the first hit as they are directly losing revenue. Consumers in search of a Read full story › Source: The Drum...
Read MoreBy Tony Connelly Fifa’s corruption scandal could play directly into the hands of Chinese companies looking to capitalise on the sport’s growing popularity in Asia, says the football governing body’s new sponsor. Wang Jianlin, chairman of the Dalian Wanda Group, said he expected other companies to follow suit in joining forces with football’s governing organisation as China accelerates its ambition to become a global footballing superpower. “Two or three years ago, Chinese and Asian companies probably wouldn’t even have had a chance to sponsor Fifa even if we wanted to. But because some western companies dropped out, we got the opportunity,” said Jianlin at a Read full story › Source: The Drum...
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