Posts made in March, 2016

on Mar 23, 2016

Here, Thinking Juice’s strategy director and creative director each share their side of the story… Daniel Ward-Murphy, strategy director, Thinking Juice Dan Ward-Murphy of Thinking Juice. Loading… When I first joined the ad agency world, I believed that agencies were the best at using insight in a truly directional way, but I also felt the best research work existed outside of agencies. As a result, I wanted to use my personal experience in both areas to build a department that did both, really well, with rigorous research underpinning the strategy that would then, in turn, guide the Read full story › Source: The Drum...

on Mar 23, 2016

By Ronan Shields Le Figaro Group has today (23 March) inked an agreement to implement the entirety of AppNexus’ Publisher Suite (APS), the same week as it participated in a multi-publisher trial in France that will see refuse to serve ad blocker users with content. Under the terms of the deal, Le Figaro Group will adopt the full AppNexus Publisher Suite, including its ad server, supply-side platform (SSP), plus its forecasting tool Yieldex Analytics, which the ad tech company claims can better help the publisher decide on how best to allocate its inventory. Le Figaro president of advertising Aurore Domont said the measures formed part Read full story › Source: The Drum...

on Mar 23, 2016

By Ronan Shields Le Figaro Group has today (23 March) inked an agreement to implement the entirety of AppNexus’ Publisher Suite (APS), the same week as it participated in a multi-publisher trial in France that will see refuse to serve ad blocker users with content. Under the terms of the deal, Le Figaro Group will adopt the full AppNexus Publisher Suite, including its ad server, supply-side platform (SSP), plus its forecasting tool Yieldex Analytics, which the ad tech company claims can better help the publisher decide on how best to allocate its inventory. Le Figaro president of advertising Aurore Domont said the measures formed part Read full story › Source: The Drum...

on Mar 23, 2016

By Jonathan Bacon Unilever’s Chief marketing and communications officer Keith Weed (left) and Vice Media co-founder and CEO Shane Smith (right) Shane Smith is shaking up the established media industry in his role as co-founder and CEO of Vice Media. The company, which is best known for its edgy news and culture website Vice.com, this month announced plans to launch its first TV channel in the UK, Viceland, through a partnership with Sky (see Vice shakes up the TV market). This comes amid a period of rapid expansion for Vice as a global multimedia brand, including the recent launch of Viceland in the US. Although Read full story › Source: Marketing Week...

on Mar 23, 2016

By Rebecca Stewart Twitter is developing a new product called Stickers, which will let users edit their snaps and add overlays to them before sharing with their followers. Similar to its secret celebrity ‘Twitter Camera’ feature, which provides A-listers with a “custom photo experience” via pictures and GIFs, the new product will apparently let tweeters place drawings and decals on top of pictures. First reported by Re/code, the move will bring the social network in line with Snapchat, and could eventually be used by brands for interactive campaigns à la Snapchat’s Sponsored Lenses format. Twitter has seemingly said that the feature will let users “see Read full story › Source: The Drum...