Posts made in March, 2016

on Mar 23, 2016

By Rebecca Stewart Google has confirmed that Andriod Pay, it’s digital wallet service, will launch in the UK “in the next few months”. Though the tech giant is keeping schtum about the exact date, it confirmed the app’s UK arrival in a blog post published today (23 March) naming a host of banks, including HSBC, Nationwide, Halifax, and Bank of Scotland among the launch partners. The system will support MasterCard and Visa credit and debit cards issued by these UK banks across the wide range of UK retailers who already have contactless payment systems in place including Aldi, Boots, Costa and Starbucks. Londoners Read full story › Source: The Drum...

on Mar 23, 2016

By Thomas O'Neill The first sign that the writing was on the wall for sign writing came in the 1980s when vinyl cutting first made an appearance and craft began to make way for computers. The 90s proved even more disastrous, with inkjet printers and digital design putting everything from window stickers to building wraps mere keystrokes away. Before long the Victorian facades of our city centres were buried beneath the incongruous backlit signage of big-box stores and fast-food chains – a saturation of plastic and vinyl that led to high street bleeding into indistinguishable high street. Thankfully, then, it looks like we’re finally Read full story › Source: The Drum...

on Mar 23, 2016

By Tony Connelly The value of The Premier League shirt sponsorships has increased by almost £70m this season, far more than any other league in Europe. Shirt sponsorship revenue in the Premier League has grown from £193m (€244m) to £260m (€330m) in the past year, marking a 35 per cent jump since last season. The data comes from a new report by sports industry adviser Repucom which analysed football shirt sponsorship across Europe’s top six leagues: England’s Premier League; Germany’s Bundesliga; Spain’s La Liga; France’s Ligue 1; Italy’s Serie A, and the Netherlands’ Eredivisie. The sponsorship appeal of England’s top flight continues to rise with 40 Read full story › Source: The Drum...

on Mar 23, 2016

By Ronan Shields Quantcast is mounting a media agency charm offensive on the US media agency landscape, announcing a tie-up with 4A’s at the trade body’s annual conference hosted in Miami, Florida. The agreement was announced at the 4A’s Transformation Conference hosted today (March 22), and will see the big data outfit offer customized training to the trade body’s media agency members as part of its ongoing Real-Time Advertising (RTA) Academy program. Quantcast claims the arrangement reflects the growing prominence of programmatic media buying on advertisers’ media plans, but argues that despite the rapid growth in the use of the technology, awareness of how the Read full story › Source: The Drum...

on Mar 23, 2016

By Natan Edelsburg It’s undeniable that the Amazon Echo is shaping up to be one of the first, truly popular in-home robots. The New York Times even included the device, whose Alexa operating system acts like a Siri who is always on in your home, in their 2015 gift guide. You can ask Alexa what the weather is, to find your iPhone, to turn on the lights, to time your cooking, to look up directions and more. Now NBC News is making it possible for you to ask Alexa for poll results and other news realted to the Read full story › Source: The Drum...