Posts made in March, 2016

on Mar 23, 2016

By Katie Deighton Carlsberg has revealed its UK sponsorship of the Uefa Euro 2016 will be activated under the banner of ‘If Carlsberg Did Substitutions’ and feature a trophy tour, series of stunts, TV idents and out of home activity. The beer brand will be touring the Henri Delaunay trophy across England and Wales on 28-30 March. The silverware will land in the likes of Cardiff City Centre, the Chase Inn Pub in Staffordshire and Wembley Way in London, with the likes of Teddy Sheringham and Ian Rush making appearances at the events. The brewer will also be ‘substituting’ well-known pub signs with patriotic alternatives Read full story › Source: The Drum...

on Mar 23, 2016

By Natalie Mortimer Krispy Kreme is set to accelerate its marketing strategy as it looks to appoint a new chief marketing officer to transition the donut brand into a “marketing driven company”. The brand’s chief executive Tony Thompson told analysts on an earnings call yesterday (22 March) that it is continuing to raise awareness of Krispy Kreme’s stores and franchises but admitted that the company hasn’t “fully leveraged” the brand when it comes to its marketing efforts. He said: “We need to become a more marketing driven company and transition from good to great in this area. We do not have the biggest budget, but Read full story › Source: The Drum...

on Mar 23, 2016

By Michael Feeley Business consultancy Capita has announced the acquisition of digital solutions agency Orange Bus. The acquisition will enhance Capita’s existing digital development capability and strengthen its ability to deliver complex client projects. G2G3 Digital, Capita’s existing digital design agency, will be merged with Orange Bus. Craig Rodgerson, chief executive of Capita Digital and Software Solutions, said: “We are thrilled that Orange Bus is coming on board. We are always looking to extend our capability and reach in the digital arena and the acquisition of a specialist digital solutions agency like Orange Bus will enable us to increase our scale and reach to design Read full story › Source: The Drum...

on Mar 23, 2016

By Gillian West The winners of the latest Creative Works have been revealed in the 23 March issue of The Drum. Check out the top creative work picked by The Drum UK and US readers, our sponsor, Workfront, and this issue’s creative director Michael Hart, founder and managing creative director, Mono. Read full story › Source: The Drum...

on Mar 23, 2016

As part of The Digital Trading Awards Programme 2016 we hear from James Patterson, GM, UK from The Trade Desk who talks about Video Ads. If one minute of video is worth a million words, what’s a video ad worth to your brand? Video ads are hugely impactful, and remain so, despite the world of digital video advertising being complex. Everything on a web page is created to compete for your customer’s attention. Video players aren’t always front and centre on the page, nor are they always in a big enough player to register with the site visitor’s line of Read full story › Source: The Drum...