Posts made in March, 2016

on Mar 23, 2016

By Dom Burch A good friend of mine Ben Denison once told me you should always write your blog for you and you alone. “Imagine that no one else is ever going to read it. Do it solely for your own pleasure, and like magic others will almost certainly enjoy it too.” Wise words. It’s very easy to go through life trying to endlessly please others. Particularly in a world surrounded by public displays of superficial endorsement. How many likes have I had today on Twitter, Facebook, Instagram? How many people have shared this blog, or connected with me on LinkedIn? But when you stop and think Read full story › Source: The Drum...

on Mar 23, 2016

By Andrew Boulton There can’t be many amongst the copywriting community who have never had a potentially magnificent idea slip away, like a crumbly biscuit in the ocean. In fact, it’s almost a copywriting badge of honour to have found inspiration at precisely the same moment you lost your pencil. Of course nowadays the chances of being adrift from any medium for recording thoughts is preposterously slender. Such a scenario could only conceivably occur following a series of unfortunate events, beginning most likely with a smashed, drowned or simply malfunctioning smart phone. Very rarely, in this age of palm-ready posterity, should we find ourselves manically Read full story › Source: The Drum...

on Mar 23, 2016

By Tony Connelly Nike has surprised analysts with an underwhelming growth forecast for the financial year, which led to its shares falling by as much as seven per cent. Analysts expected Nike to forecast sales increases between 10 and 15 per cent after a strong start to 2016, which saw it post a profit of $950m (£668m) with revenues rising nearly eight per cent to $8bn. However the sportswear giant said it expects sales to increase by a high single digit percentage and for overall earnings to be in the low teens in the fiscal year ending May 2017. The lower than expected estimation resulted Read full story › Source: The Drum...

on Mar 23, 2016

More than ever, marketers need to figure out the how, why, where and when of consumer engagement. Understanding the consumer decision journey and path of intent is crucial in creating meaningful connections with your audience. With one of the most searched for industry buzzwords across the UK last year being ‘Personalisation’, the value of consumer engagement and expectation from brands continues to rise. As a result, marketers are looking towards the proliferation of touch points for new opportunities to challenge themselves and the meaning of engagement for brands. One of these opportunities will come via search, an industry sector which is Read full story › Source: The Drum...

on Mar 23, 2016

More than ever, marketers need to figure out the how, why, where and when of consumer engagement. Understanding the consumer decision journey and path of intent is crucial in creating meaningful connections with your audience. With one of the most searched for industry buzzwords across the UK last year being ‘Personalisation’, the value of consumer engagement and expectation from brands continues to rise. As a result, marketers are looking towards the proliferation of touch points for new opportunities to challenge themselves and the meaning of engagement for brands. One of these opportunities will come via search, an industry sector which is Read full story › Source: The Drum...