By Rebecca Stewart Google is working on a third-party keyboard for Apple’s iOS to integrate the search engine into “highly used” parts of iPhone and iPad interfaces. The product has been in development for several months according to the verge, and has been designed to boost the number of Google searches on Apple devices. Google is increasingly focusing on mobile and looking at ways to become as big a player on the platform as it is on desktop, less than a year ago it made a significant update to its algorithm to crack-down on websites that weren’t mobile-ready. Incorporating a number of features Read full story › Source: The Drum...
Read MoreBy Tom Fishburne Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Read full story › Source: Marketing Week...
Read MoreBy Seb Joseph Snapchat has poached analytics executives from Millward Brown and Centro as part of wider efforts to demonstrate its value to marketers. The messaging app has named Ali Rana its head of audience and brand solutions and Gunnard Johnson its head of quantitative ads research. Rana joins from Millward Brown where she was chief digital strategist and Johnson was senior vice president of data and analytics at Centro. Their experience working with companies such as Facbeook and Google, gives clout to a measurement offering that Snapchat is rapidly expanding as it scales its advertising business. The app’s marketers can already view post-campaign metrics Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Motor bike brand Royal Enfield has created an ad campaign aimed at those with an adventurous spot to celebrate the release of the Himalayan bike, it’s first adventure tourer. The campaign, created by Wieden+Kennedy Delhi, centers on a film which tells the story of adventurers in the landscape that inspired the bike – the Himalayas. According to Royal Enfield, the brand’s bikes have been used to tour the area for over 60 years. In a post on the brand’s website, CEO of Royal Enfield Siddhartha Lal, said: “The idea of the Royal Enfield Himalayan has been 60 years in Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Perhaps more than any other clustered market group APAC is so culturally, geographically and politically varied that it’s very unfair to try and summarise or encapsulate something as broad as creativity into a list. However, great work needs to be celebrated on a global level. The annual Thai-based creative festival Adfest aims to project APAC creativity to a world-class level but it includes special awards like the ‘Lotus Roots’ award, which heralds advertising that really speaks to the cultural nuances of the country it’s targeting. The winner of Lotus Roots this year did gain global attention, not least because it scooped Read full story › Source: The Drum...
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