Posts made in March, 2016

on Mar 23, 2016

By Charlotte McEleny Perhaps more than any other clustered market group APAC is so culturally, geographically and politically varied that it’s very unfair to try and summarise or encapsulate something as broad as creativity into a list. However, great work needs to be celebrated on a global level. The annual Thai-based creative festival Adfest aims to project APAC creativity to a world-class level but it includes special awards like the ‘Lotus Roots’ award, which heralds advertising that really speaks to the cultural nuances of the country it’s targeting. The winner of Lotus Roots this year did gain global attention, not least because it scooped Read full story › Source: The Drum...

on Mar 23, 2016

By Charlotte McEleny The US courts made a landmark ruling against Gawker this week, handing out almost $140 million in damages to Hulk Hogan, who had taken the website to court for breaching his privacy by posting a sex tape. Gawker has responded today in a post on its website, saying the result is “extraordinary” and is “far larger than even the plaintiff himself had asked for in relief”. According to Gawker, the post carried no advertising and did not create any sustained increase in traffic but the it was argued in court that it had increased Gawker’s brand value by Read full story › Source: The Drum...

on Mar 22, 2016

By Laurie Fullerton With the buyer experience clearly evolving towards more and more online interaction throughout the buying process – from the first meeting to the final purchasing decision, it is more important than ever that B2B marketers rethink their strategies. While the buyer process does rely on first impressions at the outset, these are unlikely to be face to face meetings as impressions now hinge on strong content marketing and social media, sales and marketing alignment and nurturing as the new route to a prospective customer. More than ever, B2B marketers need to strive to reach the entire buying team, and deliver Read full story › Source: The Drum...

on Mar 22, 2016

By Minda Smiley TBWA has hired Neil Dawson as global executive creative director of Nissan United, the automaker’s dedicated hub within the Omnicom family. Dawson previously worked at TBWA, serving as creative director at its London office from 2003-2005. Since then, he’s held roles at Ogilvy & Mather, DDB London, and BETC London. Most recently, he served as co-founder and joint creative director at Dawson Pickering, according to his LinkedIn. In his new role, he will be responsible for all global Nissan creative and content from both Omnicom and non-Omnicom agencies, according to TBWA. Nissan United is comprised of a number of Omnicom’s Read full story › Source: The Drum...

on Mar 22, 2016

By Leonie Roderick It all started in California in 1966. Brothers Paul van Doren and Jim van Doren, along with partners Gordon Lee and Serge Delia, opened The van Doren Rubber Company on March 16. Their first shoe, the Vans #44 deck shoes, are born. Fifty years on, the brand has grown to become a worldwide phenomenon, sporting over 585 retail stores and selling its wares in 18 ecommerce markets. While the brand has been resolutely tight-lipped about its financials, it is projecting business growth of $2.9bn in 2017. Neil Schambra Stevens, VP of marketing EMEA at Vans, believes the brand truly deserves to Read full story › Source: Marketing Week...