Posts made in March, 2016

on Mar 31, 2016

By Rebecca Stewart Coca-Cola is building on the success of its ‘Share a Coke’ campaign by stamping the lyrics from popular songs on its packaging. Imploring fans to ‘Share a Coke and a Song’, lines from a host of tracks such as Queen’s ‘We Are the Champions’ and ‘Style’ by Taylor Swift will adorn the brand’s bottles and cans. An additional mobile element of the push will see Coke team up with music identification app Shazam to scan the specially-marked bottles and in-store signage. Users will then be invited to record a short ‘lip-sync’ video that can be shared across social using the #ShareACoke Read full story › Source: The Drum...

on Mar 31, 2016

By Rebecca Stewart Aldi has been forced to recall several of its biscuit products due to possible “pest contamination” and “unhygienic conditions”. The snacks, produced by Baketime, have been removed from sale with customers advised to return the following purchases: Aldi Cheese Thins, Aldi Cheese Bakes, Aldi Oddbites and Aldi Ginger Nuts. Redcar and Cleveland Council, where the manufacturer is based, confirmed to Sky News that the pests were mice and that the move came following a council inspection. The Food Standards agency issued the warning, saying the recall was a “precautionary mesaure”. A statement on the watchdog’s website read: “Baketime Ltd is Read full story › Source: The Drum...

on Mar 31, 2016

By Jennifer Faull Waitrose has opened its first cashless store, the first for a UK supermarket, in Sky’s head office. The grocer made the move following a consultation with staff at the media group to find out what they wanted from the store. Instead of traditional tills with a cash payment option, customers will only be able to make purchases with card or mobile devices at a self-service checkout. Jackie Wharton, Waitrose director, convenience, explained: “Opening on the Sky campus is an exciting opportunity for us to respond to how customers wish to shop in this flagship workplace setting. “Our convenience model is now more flexible than Read full story › Source: The Drum...

on Mar 31, 2016

By Ronan Shields It looks as if Yahoo is finally about to go under the hammer after months, if not years, of speculation, and Verizon Wireless is heavily touted as a potential suitor. Add this to the recent musings of AOL’s Tim Armstrong, and the potential for telcos to emerge as a serious force in the digital media sector is clear. The Drum’s digital editor Ronan Shields offers his assessment. Yahoo as ad tech fodder for a telco? Yahoo has invited interested parties to submit their initial offers within the next two weeks according to reports, and Verizon Wireless (which Read full story › Source: The Drum...

on Mar 31, 2016

By Rebecca Stewart National treasure and Plasticine adventurer Morph is braced to return to screens via Sky’s new Kids app. The broadcaster is remoulding the much-loved children’s character as part of the line-up of entertainment available on its new platform, which will include content from other channels including CBeebies and Cartoon Network. Original Morph producer Aardman Animation has inked a deal with Sky as it makes its first foray into creating an original content for children. The creators will help Sky develop the new series 40 years after Morph made his first appearance on Tony Hart’s Take Hart in 1977. Alix Wiseman, head of sales Read full story › Source: The Drum...