Posts made in March, 2016

on Mar 31, 2016

By Henner Herwig Jürgens Henner Herwig Jürgens is Co-Founder and Managing Director at VAST MEDIA, a media research and consulting company based in Berlin that provides international television industry leaders with qualitative competitive market analysis of digital entertainment and content marketing. To get fans excited for “Daredevil’s” much anticipated season two release (which launched on March 18th), Netflix launched a promotional outdoor billboard campaign enriched with a major digital component. Fans on social media were called upon to ‘Join The Fight’ by using dedicated hashtags to see the billboards evolve. This round #Daredevil and #Punisher suffer. Read full story › Source: The Drum...

on Mar 31, 2016

By Seb Joseph Homepage takeovers may be viewed as the bluntest of ads in an era of sharper advertising but News UK thinks it’s here to stay (for now) and is working on a more premium version to complement the Times revamped site. It’s a spirited approach to trying to make a format that is often used as a public shaming board for intrusive ads work, given its propensity to generate swathes of revenue. And with the focus on rich content at the Times greater now it is no longer chasing breaking news, the publisher knows it can’t afford to push lucrative readers away Read full story › Source: The Drum...

on Mar 31, 2016

By Natalie Mortimer Brewdog is set to open its long awaited spirits arm, Lone Wolf, two years after it announced it’s intention to enter the world of whisky, vodka and gin and “do something no-one else is doing”. The brewer announced in a blog post that operations will begin in April, when Brewdog said it will become “the only craft distillery in Scotland to make our base spirit from grain, under one roof.” The first product to be released will be Brewdog Vodka, which will be distilled onsite from scratch, overseen by head of spirits divison Steven Kersley, who was previously site operations manager Read full story › Source: The Drum...

on Mar 31, 2016

By John McCarthy Reebok has partnered with 20th Century Fox to bring Sigourney Weaver’s alien-stomping sneakers to an exclusive few. Aliens protagonist Ellen Ripley tackled the Xenomorph swarm all while wearing a pair of heavy duty space-age boots and Reebok has recreated the design in a new limited line paying homage to James Cameron’s sci-fi blockbuster. The marketing activity and partnership has been initiated just in time for Alien day (26/4), a bit of a push to reference planet LV-426, otherwise known as Calpamos, where the movie largely unfolds. The promotion largely emulate that of Back to the Future day (21 October 2015) which saw Read full story › Source: The Drum...

on Mar 31, 2016

By Rebecca Stewart The Daily Mail’s longstanding editor Paul Dacre received £88,000 in EU subsidies in 2014, according to a report filed by BuzzFeed news. Dacre is said to have been given the subsidies for his country houses in Sussex and Scotland, with the former apparently earning him £29,118.76 during the year, and the latter £59,534.85. The payments were made to a P Dacre under the common agricultural policy (CAP); one of the EU institutions regularly criticised by the Daily Mail, which called it “cripplingly expensive” in a January editorial. The editor’s 20,000-acre Langwell Estate in the Scottish Highlands was purchased by Dacre and Read full story › Source: The Drum...