Posts made in April, 2016

on Apr 28, 2016

By Colin Jacobs Last week, Immediate Future hosted a breakfast event for brands on relevancy at scale in social. Colin Jacobs discusses the findings. Relevancy at scale are the three single most important words you’ll learn if you’re aiming to take social seriously. Relevancy at scale is the most impactful and efficient manor to tackle social; the recipe comprises technology, data and smart minds. The resulting, affordable dish is flush with awareness, engagement and trackable conversion. For years now, we’ve understood tools that listen, curate and publish content and subsequently measure its performance have a prime role to play within agencies and brands who are immersed Read full story › Source: The Drum...

on Apr 28, 2016

By John McCarthy Happy Ed Balls day. Again. The Twitter-fail has grown to parody levels almost emulating the likes of Christmas. It all started five years ago when the then Labour MP Ed Balls marked his debut on the social network with a seemingly accidental tweet of his own name. Now, half a decade later, brands and the socially-savvy annually celebrate the day. So much so that it was the top trend on Twitter on Thursday and had substantial reach on Google additionally. The question is, will we still be talking about Ed Balls day 28 April 2017. Social media analytics firm Brandwatch celebrated the anniversary. <p Read full story › Source: The Drum...

on Apr 28, 2016

By Jennifer Faull John Lewis has invested heavily in edging ahead of its rivals when it comes to the competitive home décor sector, spending just shy of £1m on non-branded search terms last year – more than Amazon, Argos, and M&S. Some £45.5m was spent by 4,892 advertisers on 500 non-branded home décor keywords in 2015, according to Kantar Media company AdGooroo. But it was John Lewis’ £920,000 spend that gave rise to it being named the biggest UK paid search advertiser in the sector. The top five keywords were ‘fitted wardrobes’, ‘blinds’, ‘kitchens’, ‘sofas’ and ‘beds’, with the top two each attracting more Read full story › Source: The Drum...

on Apr 28, 2016

By Tony Connelly Lipton Ice Tea has agreed a personal endorsement deal with Jose Mourinho in preparation for Euro 2016. The Unilever-owned brand announced the partnership with Mourinho who will feature in its Euro 2016 TV ads. The 53 year-old has already featured in some of the brand’s Spanish ads which aired last month. The former Chelsea coach remains one of Europe’s most sought after football managers since his departure from the London club last season. He remains a huge draw and boasts a long list of personal sponsorships with a number of brands including Jaguar, Yahoo, BT Sport and Hublot. Read full story › Source: The Drum...

on Apr 28, 2016

By Rebecca Stewart Olympic sportsman Nick Symmonds is offering brands the chance to advertise on his right shoulder to raise awareness of the strict ad placement rules implemented during major sporting events. The track athlete and two-time Olympian is auctioning off nine inches of ad space on his arm via eBay, and the lucky winner will see their logo, URL or social media handle adorn his shoulder in the form of a temporary tattoo. The stunt is designed to highlight what Symmonds has described as “antiquated rules” put in place during some major track and field events, including those governed by the International Olympic Read full story › Source: The Drum...