Posts made in April, 2016

on Apr 28, 2016

By Natalie Mortimer L’Oréal UK & Ireland, has appointed Rapp as the beauty brand realigns its efforts to create more compelling customer experiences for current and prospective customers. Rapp, which was appointed following a three-way pitch, has been brought on board to deliver an omni-channel customer view for L’Oréal by providing a multi-platform CRM technology solution for a number of divisions within the business. The platform will bring together all online and offline data for a wide portfolio of brands, as L’Oréal continues a strategic plan to deliver personalisation and ‘the desire to deliver compelling, relevant conversations at every customer touchpoint’. Noorin Virani, Read full story › Source: The Drum...

on Apr 28, 2016

By Justin Pearse To accompany the launch of Smarter Marketing: The Power of Data, Colin Grieves, General Manager, Experian Digital Media Services, explores the opportunities and challenges for brands in consumers’ multi-platform world. The way in which people interact with brands has changed drastically in the last decade, and further changes are yet to come. We find out about new products and services, make purchases and leave feedback with vendors in an entirely more sophisticated way today than ever before, prompted by widespread advances in the availability and usage of personalised communications technology. The widely predicted ‘death of the high-street’ has been somewhat overstated in Read full story › Source: The Drum...

on Apr 28, 2016

By Michael Feeley Eloise Maslewski joined digital strategy agency ORM in December 2014 as a wide-eyed junior account manager. Fast-forward 13 months, and Eloise is now a senior account manager, leading ORM’s fastest-growing account and running winning new business pitches. Her outstanding performance led ORM to name her as their ”employee of the year” for 2015 and recently won her a coveted place on BIMA’s Hot 100 list of up-and-coming digital experts. Here, Eloise shares her thoughts on her career to date and offers advice to other young agency executives on how best to make a real impact inside your organisation… Was it Read full story › Source: The Drum...

on Apr 28, 2016

By Joe Koprowski Podcasts are more popular than ever, but why now, and can brands really add value? Joe Koprowski takes a look. Podcasts have been around for more than a decade. But recently, more than ever, I’m finding myself in conversations about shows I should be listening to. Asking around the creative department here at Wieden + Kennedy London, folk are keen to share with you the podcast clan they belong to and the audio delights that await if I join them. Episodes of The Football Ramble, South London Hardcore or Serial are spoken about with the sort of enthusiasm normally reserved for epic HBO Read full story › Source: The Drum...

on Apr 28, 2016

By Jessica Goodfellow The phone hacking scandal against News UK has been reignited as a High Court judge has ruled claims against the Sun newspaper by phone-hacking victims can go ahead. The civil actions against News UK had, until now, centred on the News of the World however recent testimonies have incorporated the Sun. News UK’s subsidiary company News Group Newspapers, which publishes the tabloid the Sun, has previously settled more than 1000 phone hacking claims brought against the now-defunct News of the World. The group has publicly claimed there was no hacking activity at its sister tabloid. This is despite private investigator and convicted phone Read full story › Source: The Drum...