Posts made in April, 2016

on Apr 28, 2016

By Direct Marketing News A pair of strange bedfellows who helped craft the Postal Act of 2006 agree that postal rates don’t need a review, they need new postal reform, and now. Read full story › Source: DM News...

on Apr 28, 2016

By John Glenday The BBC has teamed up with streaming provider Netflix to produce a fresh interpretation of the literary classic Watership Down, lining up an A-list cast in the process. Star Wars storm trooper turned rebel John Boyega will feature alongside X-Men star James McAvoy; together with Ben Kingsley, Gemma Arterton, Olivia Colman, Anne-Marie Duff and Nicholas Hoult who will each lend their vocals to the four-part animation. Josh Varney of independent production company 42 said: “Most people’s frame of reference is the movie from the late 70s but the book is a 400-page epic and we have got four hours of TV to Read full story › Source: The Drum...

on Apr 28, 2016

By Michael Feeley In the third episode of Agency Core’s ‘The Studio: What Does Success Look Like?’ video series, Kiwi Gray founders Lena Robinson and Adam Graham outline the factors that they believe bring an agency sales and new business success. Robinson says: “Over the last few years many agencies have let fear creep into their decision-making, restricting their growth and brand awareness and, crucially, making it very difficult to maintain the unique personality and ambition that inspired the founders to start their agencies in the first place. “Kiwi Gray‘s mission is to help agencies look introspectively, gain confidence by rediscovering their Read full story › Source: The Drum...

on Apr 28, 2016

By Tony Connelly M&C Saatchi Sport & Entertainment has launched a new Sport-Lifestyle division with a dedicated team working with business director and head of lifestyle Laura Coller. The new division sees the London-based agency once more expand into new territory and is part of its mission to “create impact through the things people love”. The team is comprised of a mix of existing staff and new hires who will create channel agile campaigns across PR, digital, ATL, social and experiential. Commenting on the announcement of the expansion Coller said: “We have been at the forefront of the women’s fitness phenomenon for the past few years, Read full story › Source: The Drum...

on Apr 28, 2016

By John Glenday Samsung has posted a set of strong first quarter results driven by the success of its top of the line Galaxy S7 branded smartphone line-up. The popularity of these devices contributed to a 12 per cent growth in operating profit from the same point in the calendar as last year to 6.68tn won, with quarterly revenues rising to 49.78tn won, a 5.7 per cent year on year uplift. This stands in sharp contrast to the latest batch of figures to be released by arch-rivals Apple, which saw the first decline in iPhone sales for 13 years in its own results for the Read full story › Source: The Drum...