Posts made in April, 2016

on Apr 28, 2016

By Justin Pearse The Trade Desk, Audience Science and Tune have partnered with The Drum as its commercial partners for its programme of video coverage of the Cannes Lions International Festival of Creativity 2016. The three companies have become The Drum’s official Cannes Lions video partners, collaborating on creating engaging video content for both those at the festival itself and to bring it to the rest of the industry not in attendance. Launching on Sunday 19 June, The Drum will be publishing up to six videos of original content each day capturing the excitement, spirit and thought leadership of the world’s biggest festival of creativity. The Read full story › Source: The Drum...

on Apr 28, 2016

By John Glenday WPP, the world’s largest advertising company, is continuing to grow on the back of healthy advertising spend by clients in both the US and UK. Buoyed by one-off events including the Summer Olympics in Rio and the US presidential election, WPP posted like-for-like sales growth of 5.1 per cent over the first quarter, a slight dip on the 5.2 per cent recorded a year earlier. Net new business came in at $1.78bn for the period, a 78 per cent increase. For the year as a whole revenue growth is anticipated to exceed three per cent. The results bear out chief executive’s Sir Martin Read full story › Source: The Drum...

on Apr 28, 2016

By John Glenday Despite the hoopla surrounding the much-hyped launch of the sell-out Oculus Rift Facebook has conceded that may have to wait a while yet to see any return on its $2bn investment, after the firm admitted virtual reality will make no appreciable impact on revenues this year. In a statement to analysts Facebook CFO David Wehner remarked: “VR will not have a material impact on revenue in 2016.” Facebook founder Mark Zuckerberg isn’t too perturbed by an absence of immediate payback however, affirming that he had always viewed VR as a long-term bet, with big profits perhaps still some years off. In the longer Read full story › Source: The Drum...

on Apr 28, 2016

By John Glenday Global electrical goods brand Panasonic has appointed Isobar, the digital agency from Dentsu Aegis Network, to partner with them in delivering all their digital marketing needs across India. Isobar offer a full suite of brand, media and digital communication services and will be tasked with further developing Panasonic’s brand in order to boost sales. Gopa Kumar, vice Ppresident of Isobar India, said: “We are extremely happy to have Panasonic on board. We are looking forward to creating some truly inspired and creative work for the brand in the days ahead in keeping with our focus on brand narratives leading up to brand Read full story › Source: The Drum...

on Apr 28, 2016

By Rebecca Stewart Visual bookmarking tool Pinterest has unveiled its first ever advertising campaign, which is set to launch in the UK come May. The multi-channel push is looking to tap into British culture by weaving the billions of ideas, or ‘Pins’, found on Pinterest into the fabric of daily life by catching people at the very moment they might turn to Pinterest for inspiration. To do this, a blend of channels will be used to execute the drive, with contextual advertising running across OOH, digital and TV. Additionally, Pinterest has inked a deal with Channel 4 to run the ads around style, food Read full story › Source: The Drum...