Posts made in April, 2016

on Apr 28, 2016

By Trevor Beattie Trouble may not exactly follow Holly Brockwell around, but it certainly knows where she lives. And as she lives almost entirely on Twitter, it’s also probably one of her 20,000 followers (I know I am). Over the last few years Holly Brockwell has become a hugely influential voice for women online. But who is the real @holly? Just another attention-seeking gadget-gal-geek or yer actual troll-slaying digital Boudica? It would be rude not to ask… Trevor Beattie (TB): Who are you? Holly Brockwell (HB): Not her again. TB: Why are you? HB: Naturally-occurring napalm. TB: What the bloody hell do you think you’re up to? HB: Read full story › Source: The Drum...

on Apr 28, 2016

By Jessica Goodfellow Iris has appointed Buzzfeed’s director of brand strategy Digby Lewis, to a lead role as head of platforms and distribution within its newly formed global content division. The specialist proposition ‘Content That POPS’ is focused on the creation, production, and effective distribution of content in order to help deliver value to Iris’ clients. The ambition of the new content division is to create more effective value exchange between brands and people through content marketing that has ‘Purpose, Originality, Participation and Shareability’ at its core. In his new role Lewis will contribute to the agency’s data-driven insight capabilities, developing a heavyweight distribution strategy, as Read full story › Source: The Drum...

on Apr 28, 2016

By Rachel Gee The campaign, which will run from May for seven months, aims to present a “highly localised, highly personalised type of ad campaign”, said Donahue. Created by Mediacom and Stinkdigital it will feature 10-second TV ads that directly relate to the TV show the audience has just watched. Though no specific programmes were revealed, the ads will be based on 20 different TV shows, all airing on Channel 4. Donahue describes the campaign as “highly targeted”, with each ad relating to specific topics in the show. “If you’re watching a programme that mentions brunch, we’re going to show you exciting ideas about brunch Read full story › Source: Marketing Week...

on Apr 28, 2016

By Seb Joseph Dentsu Aegis has picked McgarryBowen London boss Rick Hirst to become the first chief executive for its Carat UK business in the hope his experience in the creative space can help differentiate its media arm. He replaces managing director Matthew Hook, who has been promoted to the newly created role of chief strategic officer for Dentsu Aegis UK and Ireland, becoming part of chief executive Tracy De Groose’s core team. Hirst is tasked with growing the business at a time when media is becoming increasingly fragmented and more commoditised. Like other media businsseses, Carat is looking for more creative ways to solve Read full story › Source: The Drum...

on Apr 28, 2016

By Charlotte McEleny Fashion designer David Delfín has created an online video, showcasing a genderless fashion range to make a point that fashion can be used as a tool of expression and protest. The video, created by DDB, aims to show that clothes have the power to change opinions and create freedom, particularly for women who live in countries that don’t even allow them to wear trousers. “Emotions have always been the driving force of what we do, so we are delighted with this campaign where creativity makes people reflect about freedom,” said David Delfín. The ad was shot in Asia, Africa Read full story › Source: The Drum...