Posts made in April, 2016

on Apr 27, 2016

By Natalie Mortimer NB Studio’s ‘Sign of the Times’ campaign for Spring Chicken has scooped the Grand Prix prize at the fourth annual The Drum Design Awards, which were held at London’s Marriott Grosvenor hotel. The agency’s campaign saw it redesign the famous ‘elderly people’ road sign to help the emerging online company raise brand awareness by creating a memorable and tangible brand experience. NB also picked up the award for Brand Campaign for the same work. Elsewhere Love was awarded with the Chairman’s Award for its work with LVMH on the brand’s Moët & Chandon Ice Impérial. The Partners took home the award Read full story › Source: The Drum...

on Apr 27, 2016

By Minda Smiley To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years. Today’s marketing moment was chosen by Adrienne Scordato, founder and CEO of Atrium PR. Below, see why the 2010 launch of American Express’s ongoing ‘Small Business Saturday’ initiative is her favorite marketing moment. Having worked for and with numerous agencies, I have found that the best campaigns do two things – 1) create measurable results and 2) have the ability to seep into our culture or start a movement. I Read full story › Source: The Drum...

on Apr 27, 2016

By Laurie Fullerton With 60 per cent of brand and agency executives agreeing that their job titles and responsibilities have changed dramatically over the past two years, the relationships between brand and agencies is evolving and marketers need to forge new roles as forward-thinking agencies. As technology and internal organizations have aligned agencies and brand stakeholders in such a way that agencies are now being asked to not only bring the creative ideas for brand campaigns but they also must become more attuned to the internal workings of the brand, according to a study released today by Forbes. In order to meet the Read full story › Source: The Drum...

on Apr 27, 2016

By Ronan Shields Facebook announced a 52 per cent annual leap in earnings during the last quarter amounting to $5.4bn, with revenues from mobile advertising accounting to 82 per cent of its total takings for the quarter. The social network’s total monthly active users (MAUs) were 1.65 billion as of the end of the reporting period (March 31, 2016), equating to an increase of 15 per cent year-on-year, with mobile MAUs totalling 1.51 billion during the same period, representing a 21 per cent year-on-year increase. Daily active users (DAUs) were 1.09 billion on average for during the same month, an increase of 16% year-over-year, according Read full story › Source: The Drum...

on Apr 27, 2016

By Minda Smiley Earlier this month, lawmakers in North Carolina passed a statewide bill that requires transgender people to use bathrooms that match the sex on their birth certificate, a move that has drawn national criticism for its discriminatory nature. To protest the controversial bill, called HB2, North Carolina-based McKinney has printed the entire bill on toilet paper rolls and is encouraging local businesses to install them in restrooms or use them as cocktail napkins, shopping bag tissue paper or decorations. The toilet paper rolls were created to support Equality NC and Human Rights Campaign, two organizations that work to secure rights and Read full story › Source: The Drum...