Posts made in April, 2016

on Apr 27, 2016

By Ronan Shields Google’s Accelerated Mobile Pages (AMP) – its attempt to help the publishing industry adjust to a ‘mobile first’ world – may be one of the key challenges facing the media industry in 2016, but over three-quarters (76 per cent) of search engine optimisation (SEO) specialists have yet to act on it. That’s the findings of a recent survey of over 300 senior SEO professionals across the U.S. and Europe, despite half (49 per cent) of all respondents acknowledging that the implementation would have a significant impact on their page rankings. While half of SEOs surveyed expect AMP to have a significant impact, Read full story › Source: The Drum...

on Apr 27, 2016

By Doug Zanger 12 years ago, Nike donated screen printing equipment to New Avenues for Youth, a Portland, Oregon-based organization dedicated to supporting at-risk and homeless youth. It was then that New Avenues INK, a design and screen printing business, took root and helped shape the future for youth who may not originally have had a chance. Owned and operated by the organization, the goal was (and is) to provide job training and real-world experience. For years, the business clicked along successfully. But there was still more room to offer even more experience and opportunity to these young people. Through a grant from the Read full story › Source: The Drum...

on Apr 27, 2016

By Minda Smiley Ellie Kemper, star of the popular Netflix series Unbreakable Kimmy Schmidt, is starring in a campaign for Chase to promote its “1.5% unlimited cash back on everything” card. The spots take a tongue-and-cheek look at advertising and how consumers are constantly bombarded with ads, whether from billboards, TV screens or mobile phones. Yet Kemper reminds viewers that they can buy anything they see in the ads that surround them using Chase’s Freedom Unlimited card – and can earn 1.5% cash back while doing it. Created by Droga5, the campaign has been voted by US Creative Works readers as “US Creative Work Read full story › Source: The Drum...

on Apr 27, 2016

By Erik Requidan Myths that remain unchallenged over time become truths. Integrating header solutions is not recreating a waterfall or ‘waterfalling’. Not even close. Waterfalling is a unidirectional process that was developed in attempt to create an auction style process. Where the programmatic waterfall method falls short of a true auction definition is found in its set up: simple groups of buyers taking what they want, then passing on to another group of buyers instead of allowing the groups of buyers to directly compete. Waterfalling or rather ‘daisy-chaining’, is not a true auction. In this pseudo-auction, buys are typically comprised of blind buys, wide Read full story › Source: The Drum...

on Apr 27, 2016

By Jonathan Bacon Facebook star Suggy worked with film distributor StudioCanal to promote the film Legend Brands are at present applying the finishing touches to their football-related marketing campaigns ahead of Euro 2016, which gets underway in France in just over a month. For some brands these campaigns will entail the usual mix of flashy TV adverts and on-pack promotions, but others will allocate more resources to social media as they look to reach the growing segment of young male consumers who engage with football content online. This includes investing in influencer marketing, whereby brands use the self-made stars of social media to reach their Read full story › Source: Marketing Week...