Posts made in April, 2016

on Apr 27, 2016

By Charles Vallance There will be a few readers who remember ‘acetates’. Even now, the word sends a shiver down my spine. It takes me back to airless, polystyrene-ceiling rooms where vertiginous towers of these transparent slides waited to be dealt, like giant cards in a catatonic game of blackjack, by the callow-faced croupiers of Nielsen or Millward Brown. Words struggle to evoke the enervating torpor that would descend as the 74th slide devoted to the moving annual total of the sterling-weighted distribution of a now-defunct brand in a now-defunct TV region was raked over by an over-keen brand manager egged on by Read full story › Source: Marketing Week...

on Apr 27, 2016

By Charles Vallance There will be a few readers who remember ‘acetates’. Even now, the word sends a shiver down my spine. It takes me back to airless, polystyrene-ceiling rooms where vertiginous towers of these transparent slides waited to be dealt, like giant cards in a catatonic game of blackjack, by the callow-faced croupiers of Nielsen or Millward Brown. Words struggle to evoke the enervating torpor that would descend as the 74th slide devoted to the moving annual total of the sterling-weighted distribution of a now-defunct brand in a now-defunct TV region was raked over by an over-keen brand manager egged on by Read full story › Source: Marketing Week...

on Apr 27, 2016

By John McCarthy Japanese gaming company Nintendo is looking to carry on its strong smartphone debut by announcing the next two titles to hit this year. Set to follow the eccentric chat and community app Miitomo, which captivated a loyal userbase of Nintendo fans on mobile, are two apps based on the Fire Emblem and Animal Crossing IPs – two of the company’s lesser known entries way behind the likes of Mario and Zelda. With 10 million users behind Miitomo the company is set to ramp up mobile friendly versions of each IP. It is unclear whether there will be in-app purchases and console Read full story › Source: The Drum...

on Apr 27, 2016

By Thomas Hobbs Speaking today (27 April) at Marketing Week Live, Bates said: “I wouldn’t say Amazon opening physical retail sites is a cause for concern. What keeps us awake at night is just how easy they’ve made the one-click shop, the consistency of their fulfilment and the impact of Prime as the default choice for so many users; Amazon Fresh could be very compelling. “Look, Amazon is a strong retailer and we can learn a lot from them.” With the likes of BHS recently entering administration, Bates said British retail is at a “tough stage” in 2016. He said British consumers Read full story › Source: Marketing Week...

on Apr 27, 2016

By Natalie Mortimer With takeaway apps exploding across mobile Pizza Hut is hoping that new ‘sensory’ mobile adverts will help the brand cut through in a competitive market and build brand memorability. The pizza chain ran a campaign using the mobile-first technology to promote its Cheesy Bites offering with the advert inviting the user to touch the screen and ‘pull’ a section of a cheese filled crust, which stretches to a thread of cheese once pulled. The touch based interaction triggered an animation that then raised the Pizza Hut logo to reinforce the brand. The campaign, created by Adludio, ran one creative across all devices Read full story › Source: The Drum...