Posts made in April, 2016

on Apr 27, 2016

By Michael Barnett Speaking at Marketing Week Live today (27 April), Marie Curie’s head of digital Claire Hazle argued that many brands face organisational barriers in making the most of their data to maximise the effectiveness of creative executions. “A lot of companies are not structured to benefit from bringing data and creativity together,” she said. She explained how at the charity her digital function acts as a “hub to bring teams together”, but added that this might not happen naturally at many companies. She said it requires both a concerted effort to get different functions to collaborate an ability to “bring data to life” Read full story › Source: Marketing Week...

on Apr 27, 2016

By Louise Stapley Start practicing your curtseys, social media subjects, because Buckingham Palace is hiring a head of digital engagement to run the royal channels. This may or may not be related to recent reports of Prince Wills shunning his royal duties, one of which is, presumably, helping your grandmother use Twitter. We’ve had a look over the job description and decided we’re up to the job. To be fair, they had us at free lunch. Here’s how we’d tackle the brief. Get candid Ever since @BritishMonarchy (not to be confused with the LOL-a-minute @Queen_UK) joined Twitter in 2009, the royal feed Read full story › Source: The Drum...

on Apr 27, 2016

By Louise Stapley Start practicing your curtseys, social media subjects, because Buckingham Palace is hiring a head of digital engagement to run the royal channels. This may or may not be related to recent reports of Prince Wills shunning his royal duties, one of which is, presumably, helping your grandmother use Twitter. We’ve had a look over the job description and decided we’re up to the job. To be fair, they had us at free lunch. Here’s how we’d tackle the brief. Get candid Ever since @BritishMonarchy (not to be confused with the LOL-a-minute @Queen_UK) joined Twitter in 2009, the royal feed Read full story › Source: The Drum...

on Apr 27, 2016

By Jessica Goodfellow Mail on Sunday political columnist Dan Hodges today (27 April) warned ‘Vote Leave’ campaigners of over-emphasising the immigration issue in the upcoming EU referendum, instead advising them to focus on economic issues, or else risk ‘an inevitable win’ for the ‘Britain Stronger In’ campaign. Hodges said the remain campaign “despite their faults” has already secured one major win – which is they own the economy. He said there are three issues that really matter in politics and they are: “the economy, the economy and the economy”. This was the topic of conversation at Havas’ event ‘A Book and A Bite’ this morning, Read full story › Source: The Drum...

on Apr 27, 2016

By John Glenday Free newspaper Metro has taken a sly dig at The Sun via today’s front page by apeing the style headline and imagery used in the red top’s infamous 1989 story which falsely accused Liverpool fans of being responsible for the stadium disaster. Headlined ‘The Truth’ The Metro devoted extensive coverage to an inquiry which has fully exonerated all 96 victims of the tragedy after a jury ruled they were ‘unlawfully killed’ with the police who had sought to divert blame to spectators now facing investigation. This contrasts starkly with the front page of The Sun, published 27 years ago, which cited an Read full story › Source: The Drum...