By Naomi Taylor TEDxGlasgow will be holding its fourth major annual event on Friday 3 June 2016 at the Theatre Royal, Glasgow, with the latest session focusing on the digital disruption of technology, entertainment and design sectors. This year’s theme of ‘A Disruptive World’ considers how we can encourage disruption as a force for good to change our way of thinking, our actions and our wider communities. Against the backdrop of 2016 being Scotland’s ‘Year of Innovation, Architecture and Design’, TEDxGlasgow brings together a host of creative thinkers as speakers, ranging from sea captain turned beer entrepreneur James Watt of BrewDog, former BBC journalist Read full story › Source: The Drum...
Read MoreBy Staff Writer The judges have voted, plus the votes counted, and the shortlist is now available for public viewing for the 2016 The Drum Search Awards. Paid-for search still accounts for the majority of all digital spend growing 15.3 per cent during the period to hit £4.36bn. So while the digital industry types may be extolling the virtues of mobile, programmatic and social, search is still tops the lot when it comes to advertisers’ media budgets, with the best of the best in this year’s categories announced at a gala event hosted in London on 8 June. Leading this year’s Read full story › Source: The Drum...
Read MoreBy Tony Connelly Procter and Gamble has unveiled the latest instalment in its ‘Thank you Mum’ Olympic campaign with 2012 gold medallist Jessica Ennis-Hill. With the Rio Olympics now 100 days away official Olympic worldwide partner P&G is stepping up its campaign that pays tribute to those who have contributed so much to the success of the athletes’ mums. As part of its ‘Thank You Mum’ campaign, the new ‘Strong’ ad sheds light on the difficult journey Olympic athletes undertake and the crucial emotional support which mothers offer them. Ennis-Hill serves as a brand ambassador for P&G-owned Pampers, Olay and Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Tinder is testing out a new feature which will allow singletons to take their friends along on dates, and match with other groups. Tinder Social is currently being tested in Australia and will roll out globally soon according to a blog post from the company, which said the new product will aim to make users “more social in the real world, not the digital world”. Building on Tinder’s traditional product, which lets users ‘swipe’ through a series of potential ‘matches’ to chat one-on-one, the new offering will let users swipe through and match with other groups to plan days or Read full story › Source: The Drum...
Read MoreBy Seb Joseph Three months from the start of the Games and it feels like the calm before the storm. There’s been such a low-key build-up to the tournament this year that it can only mean a wave of activations are imminent. A cautionary approach is somewhat expected given Olympic marketers have always been fearful of clashing with the Euros, but the immediacy of media may have convinced many they’ll be able to resonate with fans at speed. Look back to London 2012 when personalisation at scale was not as sophisticated as it is now and its clear why marketers might be Read full story › Source: The Drum...
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