The Drum has launched a survey of its readers to explore how marketers are using consumer data. The survey, in partnership with Tealium, is the latest in The Drum’s in-depth programme of research into how brands are using data to transform their marketing function Brands today are collecting more data on their consumers than ever before, but the real question is how effectively this data is being used and what impact it has on both business efficiency and thebottom line. In addition to generating data for the final report, the survey itself has been designed to make the actual process itself Read full story › Source: The Drum...
Read More‘We are responsible for the work we put into the world’: Exceptional Women Out West podcast featuring Keri Elmsly, ECD, Second Story
By Doug Zanger Accountability can be a rare commodity anywhere. Under the searing hot light of creative expectation and expression, advertising and marketing, in particular, can sometimes miss the mark. Keri Elmsly, executive creative director of Second Story in Portland, Oregon believes that accountability is serious. She embraces the challenge of breaking through the noise — and it shows in her work and leadership. Elmsly’s point of view allows for experience and thoughtful wandering to lead the way — with unexpected moments catalyzing breakthrough thinking. Her work is steeped in the idea that limits constrain beauty and effectiveness. An advocate for testing, she Read full story › Source: The Drum...
Read MoreBy Direct Marketing News At Oracle Modern Marketing Experience, new marketing cloud initiatives for B2B and B2C Read full story › Source: DM News...
Read MoreBy Noel Young Amazon has swiftly backed down on it policy of leaving the Boston black suburb Roxbury out of its Prime free same-day delivery. The company said yesterday that it would bring that service to the neighborhood soon. Amazon spokesman Scott Stanzel said the company was “actively working ” with its local carrier to bring same-day delivery to Roxbury “in the coming weeks.” Once that happens, that would leave no coverage gaps in Boston for the Prime benefit, which launched last year and now serves more than 1,000 cities and towns. “We are always looking to expand the benefits our Prime members receive and Read full story › Source: The Drum...
Read MoreBy Paul Connew From the moment the Hillsborough inquest jury returned their momentous verdict, the Sun newspaper was staring at a no-win situation. To splash or not to splash on a result guaranteed to resurrect bitter memories of the most shameful chapter in the history of Britain’s biggest-selling daily. Call it catch-22, perhaps, but in the end the Sun’s current editorial team made the wrong call, scoring a huge own goal and triggering a massive backlash in the court of public opinion by omitting a single reference to the Hillsborough story from its front page and relegating coverage to pages eight and nine, under Read full story › Source: The Drum...
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