Posts made in April, 2016

on Apr 27, 2016

By Natan Edelsburg Found Remote was recently at MIPTV in Cannes. The event is a major marketplace where TV companies attend to buy and sell formats across the globe. These formats, while traditionally linear are starting to move more and more to untraditional and multi-channel platforms. One of the leading creators of formats that was at MIP was Armoza Formats. Found Remote interviewed Avi Armoza, the founder and CEO of the company about the impact of digital on the business. Found Remote: How has digital affected your business?Avi Armoza: In essence, digital platforms are simply a new way for audiences Read full story › Source: The Drum...

on Apr 27, 2016

By Tony Connelly Adidas has unveiled the Stella McCartney designed kit which Team GB athletes will wear when they attempt to shape history at the Rio Olympics. A number of Team GB athletes including Jessica Ennis-Hill, Tom Daley and Gordon Reid unveiled the new kits at the Seymour Leisure Centre in Marylebone, London today (27 April). The Team GB and ParalympicsGB kit marks the culmination of a two year creative process which was led by creative designer Stella McCartney. Having previously created the 2012 Team GB Olympic kits McCartney has taken a bold approach to the new kits which feature an official and Read full story › Source: The Drum...

on Apr 27, 2016

By Mindi Chahal Speaking on a panel at Marketing Week Live today (27 April) Massey said: “We need to be thinking about what we should be doing as marketers, [so it’s] not just the publishers fixing the issue.” Publishers including the Telegraph and City AM have looked at a range of ways to cut down on ad blocking so it does not impact their ad revenues. Both detect if visitors to their website are using ad blockers, with City AM then limiting the content they see while the Telegraph asks them to whitelist. Massey believes marketers have not put this much thought into Read full story › Source: Marketing Week...

on Apr 27, 2016

By Michael Feeley Soft-drink maker Belvoir Fruit Farms is launching its largest ever on-pack promotion with a £5000 cash donation to the British Beekeeping Association to support their Friends of the Honey Bee campaign. Peverel Manners of Belvoir Fruit Farms said: “We make our range of cordials, pressés and fruit crushes from naturally lovely ingredients, none of which would be possible without our friends, the bees. With bee populations in sharp decline in the UK, we wanted to return the favour and help them out.” The FreeBees promotion, developed by creative agency whynot! thinkpeople, will roll out across 500,000 Read full story › Source: The Drum...

on Apr 27, 2016

By Rachel Gee Apple saw iPhone sales fall for the first time ever in the second quarter, causing it to post its first revenue decline in 13 years. The 51.2 million iPhones sold in the quarter was 16% lower than a year ago and in stark contrast to the 40% increase in Q2 2015. While CEO Tim Cook, speaking on an analyst call, said the tech giant is still seeing a high level of customers switching from Android to Apple, current customers are failing to find a reason to upgrade. Kantar found a 95% iPhone loyalty rate in the US, but there was little reason Read full story › Source: Marketing Week...