Posts made in April, 2016

on Apr 27, 2016

By Gillian West Global pet food brand Pedigree has joined forces with Clemenger BBDO Melbourne to prove dogs really are man’s best friend. Following the real-life stories of three Australian pet owners, the three-minute ‘Hearts Aligned’ film shows how dogs help reduce stress levels and improve our lives. The touching campaign follows research that showed pet owners to have greater self-esteem and a far better grip on wellbeing. Mia Cobb, canine scientist and demonstration co-ordinator, said the work aimed to “showcase the science behind the special bond we have with our digs and celebrate it.” Leading sports scientist, Dr Craig Duncan, added: “I Read full story › Source: The Drum...

on Apr 27, 2016

By Dom Burch I had an interesting chat with the head of an agency the other day that took me by surprise. I was retelling the story of how I got on the employment ladder all those years ago, a ladder I recently hopped off to take gardening leave. When I graduated from Leeds Metropolitan University in 1998 with my 2:1 BA Hons degree in public relations, my first foray into the workplace was an unpaid summer internship with Saatchi and Saatchi in London. I presumed such unpaid gigs had disappeared long ago, but I was staggered to hear 18 years on they are still common Read full story › Source: The Drum...

on Apr 27, 2016

By John McCarthy The Metro has taken a swipe at the Sun for its controversial 1989 ‘The Truth’ front page which defended the police and blamed football fans for the death of 96 people – and the injury of a further 766 – at the Sheffield Stadium during the cup semi-final between Liverpool and Nottingham Forest. Four days after the ‘Hillsborough disaster’, the Sun ran a front story dubbed ‘The Truth’ claiming that Liverpool fans attending the game “picked pockets of victims”. Further allegations published in the paper said fans “urinated on cops” and assaulted a policeman trying to “kiss of life” the injured. <div Read full story › Source: The Drum...

on Apr 27, 2016

By Rebecca Stewart Streaming service Tidal is experiencing the most successful month on the App Store since it was founded little over a year ago, due to a combination of strategy and tragedy. Downloads of the music platform’s app peaked in April following interest from fans in Prince’s back catalogue following his unexpected passing last week. The artist had made his musical collection available exclusively on Tidal last year, causing subscribers to the service to soar a few days ago as fans sought out his greatest hits. Following the sad news on 21 April, the app jumped 290 places in Apple’s US App Read full story › Source: The Drum...

on Apr 27, 2016

By Leonie Roderick It is rolling out latest phase of its ‘Thank you, mum’ campaign today (27 April) by focusing on mothers’ strength ahead of the Rio 2016 Olympics, which is set to kick off in 100 days. The last summer Olympics were held in London four years ago. “It will be different. London being the host was an extraordinary experience that we won’t repeat. But we at P&G are adopting the same campaign and working with our brands, making sure that we do engage the great British public,” she said. “The media partners will play a huge role as well. We’ll get fantastic coverage Read full story › Source: Marketing Week...