By Jessica Goodfellow Sky has announced DHL as its first ever pan-European advertising partner following the media company’s acquisition of Sky Deutschland and Sky Italia. It marks the first major deal agreed by Sky Media’s new international sales division, which works across all of Sky’s territories – the UK, Ireland, Germany, Austria and Italy. The new division is intended to develop campaigns that can be delivered at scale in Europe as well as capitalise on Sky’s growing global news distribution. The partnership with DHL will see the activation of the logistics company’s “The Power of Global Trade” advertising campaign. The campaign will take the form of Read full story › Source: The Drum...
Read MoreBy Tony Connelly With 100 days to go until the Rio Olympics Team GB is rallying the nation to support its athletes with its new campaign ‘Bring on the Great’. The campaign has launched with a new ad showing the triumphs of the London 2012 Olympics and encouraging people to pledge their support through its official Fan Club portal. The digital hub will allow users to leave words of support for the athletes that will feature customised Union Flags which the team will take to Rio in August. Fan Club also serves as a hub for athlete news, behind the scenes content and competitions with Read full story › Source: The Drum...
Read MoreBy John McCarthy Reebok’s special edition trainers tributing Alien-stomping Ellen Ripley has soured over the news they are not available in female sizes. Despite Signourey Weaver’s Ellen Ripley being one of the essential female leads even to date, Reebok failed to make the sci-fi style boots available in women’s sizes. The trainers are only available in men’s sizes 8 to 12, and this discovery upset many Ripley fan’s on socialmedia who were keenly awaiting the sneaks. Released to coincide with #AlienDay426, reflecting the fact 26 April aligns with planet LV-426 (4/26) sort of. Some social media users gave Reebok food for thought after the cool Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Nestlé has introduced new packaging and a brand refresh for its Polo mint brand to drive relevance among a younger audience while retaining existing customers. The food and drink giant worked with Taxi Studio on the update to help make the brand’s packaging “as iconic as the mint with the hole itself”. The agency simplified and contemporised the design to deliver a modern look with a bolder new system. Jonathan Turner-Rogers, associate creative director at Taxi Studio said: “Creating an all white brandmark visually simplified the design to give greater stand out while keeping the iconic mint at the Read full story › Source: The Drum...
Read MoreBy Jon Sharpe ‘Where your talents meet the needs of the world, there lies your purpose’, so said Aristotle, a very long time ago. ‘Brand Purpose’, or the idea that brands perform better when their actions are inspired by a higher order value that they share with their customers and staff, has taken on a quasi-religious status among the marketing community of late. So widespread has this strategic approach become, that it’s in danger of becoming a dogma and dogma and creativity – like dogma and most things – are a potentially dangerous, stifling, mix. However, if ever there was an argument for why brands Read full story › Source: The Drum...
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