Posts made in April, 2016

on Apr 27, 2016

By Rebecca Stewart The Guardian has unveiled its first virtual reality (VR) video, giving viewers the opportunity to experience solitary confinement via an interactive virtual segregation cell. The film has been designed to highlight the psychological and sensory deprivation associated with long-term solitary confinement for the thousands of people who have experienced it first-hand around the world, with an estimated 80,000 to 100,000 being kept in such conditions in the US alone. Created in collaboration with content studio The Mill, ‘6×9’ places the viewer in a CGI cell, the layout of which has been inspired by a range of prisons throughout the Read full story › Source: The Drum...

on Apr 27, 2016

By Charlotte McEleny What clearer sign is needed that publishing has changed forever than a well respected journalist defecting from tradition to set up something entirely new? Though not entirely a ‘traditional’ fashion journalist due to always being very much active in the social and digital spheres, Leaf Greener counts senior editorships at Elle China, Self Magazine and guest editing Vogue as notches on her CV. Fast forward to today and Greener has a small, influential empire built largely around Chinese social networking behemoth WeChat. Her WeChat magazine LEAF has built a small ‘elite’ audience, earning herself many awards and acknowledgements as a rising Read full story › Source: The Drum...

on Apr 27, 2016

By Rebecca Stewart Facebook’s army of chatbots could soon start messaging users based solely on which websites they have previously visited. The social network’s Bots on Messenger platform, which was announced during its F8 developer conference earlier this month, is currently in testing mode but there has been confusion around whether or not businesses will be able to send chats to people they haven’t previously been in contact with. Brands such as KLM airlines have been among the first to sample the bots, which let users start a conversation with brands to receive automated customer support, e-commerce guidance and more. Upon the launch, Facebook said Read full story › Source: The Drum...

on Apr 27, 2016

By Katie Deighton John Lewis has unveiled an immersive installation in its flagship story which will be dedicated to smart home technology, aiming to showcase its dedication to the connected future to customers. Opened earlier this month, the smart home experience covers 1,000 square feet of its London Oxford Street branch. The space has been designed to show how connected devices can enhance kitchens, living rooms and even bedrooms, and shoppers are encouraged to test out the interactive kit on display. The retailer’s innovation manager, John Vary, told The Drum the activation had been in the pipeline for around 18 months, after stats confirmed the Read full story › Source: The Drum...

on Apr 27, 2016

By Natalie Mortimer Camden Town Brewery will soon have a new North London brewery to shout about just four months after it was acquired by mega brewer AB InBev. The expansion will see Camden Town Brewery open up production in Enfield and create a new bar and events space to try out its beers. “The exciting events of last year have given us a great opportunity to transform Camden Town Brewery from an outstanding London brewery to a world famous one,” said founder Jasper Cuppaidge. “With the support of AB InBev and this new addition to our family, Enfield will not Read full story › Source: The Drum...