By John Glenday Culture secretary John Whittingdale has spoken positively about a future Channel 4 operating under private ownership as speculation surrounding possible privatisation of the broadcaster continues to build. Whittingdale argues that the broadcaster could be ‘better off’ as a private enterprise but insists that no decision on the future of the public service broadcaster will be taken until conclusion of the BBC’s charter renewal. Speaking to the House of Lords communications committee Whittingdale said: “There is an argument that Channel 4 would have a stronger future if it has a private sector partner who has deep pockets and was willing to invest in Read full story › Source: The Drum...
Read MoreBy Andrew Boulton American elections – much like volcanoes, fist fights and the achievements of ex-partners – are best viewed from afar. This latest instalment of global politics’ best-publicised cock fight has been uncommonly entertaining – particularly if you lack the imagination to envisage a future version of yourself shaking your fist and screaming ‘f*cking Trump!’ right before the nuclear apocalypse reduces you to a fizzing puff of vapour. But, laying aside the gaudy hysterics of the central characters, the American election is also a remarkable insight into modern political copywriting. The American political model is unashamedly commercial, with the vastness of budgets Read full story › Source: The Drum...
Read MoreBy John Glenday Asda has pledged to amend the way it presents in-store price promotions to consumers after being singled out for criticism by the Competition and Markets Authority (CMA) in relation to ‘specific areas of concern’. The regulator’s intervention followed allegations that supermarkets were bamboozling shoppers with complex special offers rather than simply cutting the base price of goods. Presenting its findings CMA executive director Michael Grenfell said: “The CMA’s examination of the market, following the super-complaint, found that supermarkets generally take compliance seriously, but there were some promotional practices that could mislead shoppers.” In response Asda has promised to ensure that ‘now’ Read full story › Source: The Drum...
Read MoreBy Tony Laskar Our industry is undergoing an explosive revolution with programmatic growth expected to reach 80 per cent of all digital spend by 2018; publisher co-ops creating networks of dominant online reach as they fear the future alone; viewability, ad blocking and ad fraud are delivering mixed messages to the advertising industry; the lack of awareness on technological advancements on attribution modelling, offline measurement tools and last but not least the hype of data driven advertising. Evidently, we are on the dance floor, dancing to the rhythms of our technological achievements while brands remain stuck to the tables trying to understand what Read full story › Source: The Drum...
Read MoreBy Seb Joseph Marketers are siphoning budgets from display campaigns on Twitter to its video ads, which when synchronised with TV media buys can lead to a 10 per cent lift in their return-on-investment from the legacy medium. The business claims this combination leads to an uplift in campaign KPI’s on Twitter, but also strong TV ROI. It’s always been an opportunity for the micro-blogging site but what’s different now is that marketers have more budget to explore how they can boost the incremental reach of their TV campaigns. In addition, there’s still a ton of underperforming display advertising out in the world, Twitter’s chief Read full story › Source: The Drum...
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