Posts made in April, 2016

on Apr 27, 2016

By Charlotte McEleny AOL has launched its ONE by AOL: Publishers service into Southeast Asia, hoping to offer publishers in the region an alternative to the ‘walled garden’ players such as Google, Facebook and Apple, due to having a more open approach to its ecosystem. The offering first launched in the US and then Europe and positions AOL as a partner to publishers, with a stack of technology that can help with services such as audience engagement and analytics, content distribution and revenue management. AOL says its total investment in “publisher-first technology” has reached $1 billion. In January it added AdelphD to its Read full story › Source: The Drum...

on Apr 27, 2016

By Adam Flomenbaum Social measurement as it relates to TV viewing is a tricky proposition. Does social chatter around a show result in higher ratings for that show? Should measurement begin two hours before a show airs, only while it airs, or 24/7? Once a window is chosen, which terms are relevant? Questions like these have kept measurement companies, advertisers, and brands alike working to establish better methodologies for understanding the conversations around TV. Nielsen, the TV measurement leader, sought to better understand the role that the linear TV schedule (and associated linear terms) plays in measuring Twitter TV activity. The study resulted in two Read full story › Source: The Drum...

on Apr 26, 2016

By Ronan Shields Yahoo’s actual financial results were announced last week with little acknowledgement. Much of the reporting centred on its impending sale. The Drum’s digital editor Ronan Shields asks who would want to buy, and why? And ultimately who will benefit? Yahoo called its latest quarterly results yesterday demonstrating that revenue continued to contract, although the numbers beat expectations (arguably its stock price has been buoyed by recent fervent speculation as to the spin-off of its core business) chief executive Marissa Mayer saying that 2016 was off to a “solid start”. The top line figures were that Yahoo posted a $99m loss on the Read full story › Source: The Drum...

on Apr 26, 2016

By Minda Smiley Apple has reported that its second quarter revenue has fallen 13 per cent from the year prior to $50.6bn, ending the company’s long-running growth streak that began in 2003. The tech giant has enjoyed a long growth spurt over the past 13 years, largely due to the popularity of its iPod, iPhone and iPad. Yet the second quarter proved to be a tough one for Apple as consumer interest in the iPhone began to wane. According to the Wall Street Journal, Apple sold 51.2 million iPhones during the second quarter, down from the 61.2 million it sold a year earlier Read full story › Source: The Drum...

on Apr 26, 2016

By Rebecca Stewart Twitter has released its first earnings report for 2016 today (26 April), revealing mixed results for the first quarter of the year. The social network posted earnings of $595m for the period, a figure it noted was at the “low end” of its guidance range, with sales climbing by 36 per cent year-on-year from $435.9m during the same time frame in 2015. Twitter pinned the blame for slow growth on the fact that brand marketers did not increase spend “as quickly as expected” in the first quarter, so what does this spell for it’s future? Here’s what marketers need to know. Read full story › Source: The Drum...