Posts made in April, 2016

on Apr 26, 2016

By Minda Smiley To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years. Today’s marketing moment was chosen by Lucy Truglio, director of the International Andy Awards. Below, find out why she chose Goodby Silverstein & Partners 1993 ‘Got Milk?’ Aaron Burr ad as her favorite marketing moment. In 1993, I didn’t fully understand what Advertising was or that I’d be working in the field when I grew up. At the time I was an eleven year old kid, who found a particular Read full story › Source: The Drum...

on Apr 26, 2016

By Ronan Shields Twitter recorded revenues of $595m during the first quarter of 2016 amounting to a net loss of $80m for the period, primarily due to brand marketers not increasing their ad spend as had been previously forecast, according to the social network’s latest results. “Revenue came in at the low end of our guidance range because brand marketers did not increase spend as quickly as expected in the first quarter,” according to Twitter’s latest earnings release, this is despite its total revenue for the period amounting to a 36 per cent year-on-year increase. Advertising revenue totalled $531m, an increase of 37 per cent Read full story › Source: The Drum...

on Apr 26, 2016

By Ronan Shields Twitter recorded revenues of $595m during the first quarter of 2016 amounting to a net loss of $80m for the period, primarily due to brand marketers not increasing their ad spend as had been previously forecast, according to the social network’s latest results. “Revenue came in at the low end of our guidance range because brand marketers did not increase spend as quickly as expected in the first quarter,” according to Twitter’s latest earnings release, this is despite its total revenue for the period amounting to a 36 per cent year-on-year increase. Advertising revenue totalled $531m, an increase of 37 per cent Read full story › Source: The Drum...

on Apr 26, 2016

By Laurie Fullerton With 60 per cent of brand and agency executives agreeing that their job titles and responsibilities have changed dramatically over the past two years, the relationships between brand and agencies is evolving and forging a new role for forward-thinking agencies. In fact, technology and a reengineering of internal organizations have aligned agencies and brand stakeholders in such a way that agencies are being asked to not only bring the creative ideas for brand campaigns but they also must become more attuned to the internal workings of the brand, according to a study released today by Forbes. In order to meet Read full story › Source: The Drum...

on Apr 26, 2016

By Jennifer Faull Procter & Gamble (P&G) has cut its agency-related costs down from $2bn to a projected $1.5bn spend for the next year but there’s still room for improvement. It shows the world’s largest advertiser is on track to shave off at least $500m in agency fees by next year. And yet in its third quarter results earlier today (26 April) it revealed there is “still more room to improve” as it eyes $200m in additional savings this year. “After two strong years of savings, we’ll enter next year still spending $1.5 billion in agency-related marketing costs, still more room to improve,” said chief Read full story › Source: The Drum...