Posts made in April, 2016

on Apr 26, 2016

By Doug Zanger Nike founder Phil Knight released his memoir today, chronicling the early days of the global athletic brand on the 50-year anniversary of his first partnership contract with his track coach, Bill Bowerman. Upon his announcement that he was leaving his post as Nike’s chairman last year, Knight determined this was the right time to reveal, according to a CBS Sunday Morning interview, his “crazy idea” of a business plan for the company that started as Blue Ribbon Sports and would go on to become the biggest brand in sports. “It was a crazy idea to the outside world, but it Read full story › Source: The Drum...

on Apr 26, 2016

By John McCarthy Kellogg’s lead creative agency for its Team GB Olympic sponsorship, Taylor Herring has released the first content in the lead up to the Rio Olympics starring UK greats. The agency is tasked with working with Kellogg’s residual agencies to hit home the cereal brand’s sponsorship of Team GB, An eight month campaign running before, during and after the games will see Olympians such as Sir Steve Redgrave, Louis Smith and Rebecca Adlington feature. Managing partner Peter Mountstevens, said: “We are delighted to be working with Kellogg’s on such an exciting campaign. We all remember the buzz and goodwill around the 2012 Olympics and Read full story › Source: The Drum...

on Apr 26, 2016

By Doug Zanger Seattle-based independent communications firm WE Communications has announced two new hires to continue its growth globally and in San Francisco. Steve Kearns will take on the role of general manager and senior vice president while Nicole Miller will be senior vice president. Kearns will focus on deepening WE’s position in the Bay Area and Miller, who is relocating from the Seattle office, will continue to lead the agency’s cybersecurity communications offering. Both will report to executive vice president Katie Huang Shin. WE has several major technology, consumer and charitable companies on their roster including Microsoft, Honeywell, The Body Shop, Skype, Volvo, T-Mobile, Read full story › Source: The Drum...

on Apr 26, 2016

By Jessica Goodfellow The Sun’s royal editor Duncan Larcombe is leaving the newspaper to write a book about Prince Harry after securing a deal with Harper Collins and will not be returning to the paper. Larcombe is leaving the paper more than a year after he was cleared of any charges over allegations that he paid an army officer for pictures of Princes William and Harry while they were cadets at Sandhurst military college. Larcombe was one of 18 journalists on the paper who were arrested on suspicion of conspiracy to corrupt and cause misconduct in a public office, all of whom were Read full story › Source: The Drum...

on Apr 26, 2016

By Thomas Hobbs Over the last year, the financial brand’s ad awareness score, which represents the public’s perception of memorable advertising, has fallen 3.8 points to a score of 17.5 – making it the biggest drop on a list of the UK’s 30 biggest banking and building society brands. Its overall awareness score, which represents brands the public have recently heard of, has also fallen at a rate deemed statistically significant, dropping 1.1 points to a score of 91.3. And King admits Halifax’s advertising had been “lacking oomph”. She explains: “We need to give our advertising some oomph again and to have more of an impact Read full story › Source: Marketing Week...