Posts made in April, 2016

on Apr 26, 2016

By John McCarthy Dogs Trust has selected Good Agency as the leading creative force behind its charitable pledges. The dog welfare charity took the account after a pitch involving other agencies. It will focus on improving and developing the charity’s fundraising activity across all channels including TV, radio, online and assorted digital channels. Chris Norman, strategy director at Good Agency, said: “Dogs Trust is the UK’s leading dog charity, with an incredibly positive approach to ensuring the best possible welfare for all dogs, not just the dogs it rescues and re-homes. “From the moment we received the brief the whole agency wanted to work on it. Read full story › Source: The Drum...

on Apr 26, 2016

By John McCarthy YouTube has introduced a new six-second ad format on the basis that “snackable videos” of such a duration perform well on the site. Google announced the changes on its AdWords blog claiming that the Bumper ads are best suited to serialised content. Sitting at the same length as a Vine, they will offer an alternative to the 30-second skippable slots that pre-roll much of the site’s content. Zach Lupei, product manager, video ads at YouTube said: “We like to think of Bumper ads as little haikus of video ads – and we’re excited to see what the creative community will do Read full story › Source: The Drum...

on Apr 26, 2016

By Rebecca Stewart ‘Way Down We Go’ by Kaleo has helped Boots-owned make up brand No7 secure second place in the chart. The ad, created to promote the range’s new Lift and Luminate Triple Action Serum shows ballet dancer Alessandra Ferri performing as the Icelandic band’s hit plays in the background. Meanwhile, Penny and the Quarter’s 1970 soul track, ‘You and Me’, sees Ikea’s latest ‘Wonderful Everyday’ iteration enter at number six. The spot tells the story of one couples lifetime together to highlight the fact that life’s ‘little moments’ might actually be more significant than they seem. And the top spot remains unchanged, with Read full story › Source: The Drum...

on Apr 26, 2016

By John McCarthy Laterooms.com has targeted those set to attend mischievous stag and dos in a new campaign which aims to solidify its venues as the go-to place for naughty getaways. The ‘Stagvertising’ campaign, created by Taylor Herring, saw a number of actors take to the streets of London to replicate a couple of stag nightmares, all based on true stories. Loading… The PR activation sits as part of the ‘It’s Going To Be A Great Night’ campaign which looks to capitalise on the fact that London is the number one location for domestic stag and hen dos. It coincides Read full story › Source: The Drum...

on Apr 26, 2016

By Rachel Gee 1. Very.co.uk: Spring fashion TV ad With more than 2 million views, the online fashion store topped the charts in March with its spring fashion TV ad. Focusing on ‘fashion for every occasion’, the St Luke’s produced advertisement follows its consumers through day to day life, including a festival, a spin class and a night out, all set to ‘Light up’ by Major Lazer (feat. Nyla & fuse ODG). 2. Walt Disney World: Unforgettable stories – The Mansfield family Disney provided another ‘unforgettable story’ in March as it follows the Mansfield family on a touching trip to the Magic Kingdom Park. In the Read full story › Source: Marketing Week...