Posts made in April, 2016

on Apr 26, 2016

By Katie Deighton Jack Daniel’s, the whisky brand synonymous with the rock ‘n’ roll lifestyle, has expanded its ongoing Jack Rocks campaign to target fans of hip-hop and grime. Michael Boaler, senior brand manager for the Brown Forman drink, explained the decision was made to reflect current eclectic attitudes towards music. “I think music is far less tribal than it used to be,” he told The Drum. “The mods and rockers are listening to the same stuff now. There’s no such things as people being attached to one genre.” Boaler added: “Jack Daniel’s is routed in rock ‘n’ roll – that’s where the brand has grown Read full story › Source: The Drum...

on Apr 26, 2016

By Jenny Crothers The trend for real-time is causing Jenny Crothers to question everything. The wave of real-time reactive content and advertising is having a massive impact on the way I work, and it’s exciting because it means that the traditional brief has gone out of the window. Audience attention spans are becoming shorter, and brands have got to keep up. ’15 minutes of fame’ now seems like quite a long time – content can be created in minutes and be online within seconds. Take examples such as Oreo’s ‘you can still dunk in the dark’ response to the power cut at the 2013 Super Bowl. Read full story › Source: The Drum...

on Apr 26, 2016

By Tony Connelly The Premier League has added Tag Heuer to its growing list of sponsors as it moves forward with its new clean brand strategy designed to open up more commercial opportunities for the league and its clubs. Tag Heuer is preparing for the official launch announcement at a central London hotel today (26 April) where it will be unveiled as one of the first new brands to join the Premier League during its revamp of sponsors. As part of the deal, a hi-tech Tag Heuer substitutes board will be used by fourth officials from start of next season. Officials Read full story › Source: The Drum...

on Apr 26, 2016

By Laurie Fullerton As the race to define the customer experience (CX) for a chief marketing officer has become staggeringly complex, both B2C and B2B marketers must narrow down their understanding of the CX and look for the “single best version of customer truth,” according to a recent report by the Economist Intelligence Unit and Marketo that surveyed 499 CMOs and senior marketers. “Achieving personalization at scale is the biggest and most important challenge for us to get right. You’re no longer marketing AT people. You’re influencing them in an environment where they’ve already had a chance to form a view. We Read full story › Source: The Drum...

on Apr 26, 2016

By John McCarthy One man has created an online sensation with a new start-up that produces and sells personalised bananas. Davonte Wilson of Plano, Texas, earlier this month created a business called Bananas Gone Wild altering banana skins with a marker pen, selling them online for as little as $10 each. An almost too-silly-to-be true idea has sparked a substantial social media reach and in the aftermath his design-a-banana website – which you should try if you have a spare few minutes. Loading… Adopting a creative new approach to the yellow fruit Wilson has, after just a month in Read full story › Source: The Drum...