By Direct Marketing News Media focuses on quality content, while Facebook and Google continue to grab direct response market share Read full story › Source: DM News...
Read MoreBy Adam Flomenbaum Historically linear TV networks are continuing to develop branded content solutions for advertisers, and Canvs, the technology platform that measures and interprets emotions across social networks, is shoring up their capabilities. In January, Viacom Velocity announced that it would integrate Canvs technology into its Echo Social Graph product; today, Turner announced that Canvs will help power its social insights and activation tool, Launchpad. Turner introduced Launchpad in January as part of Turner Ignite. In addition to its core capabilities, which center around enabling TV clients to map fans’ emotionally charged reactions to moments within shows, Canvs is also rolling out as part of Read full story › Source: The Drum...
Read MoreBy Leonie Roderick The new Bumper ad feature, which features a six-second video format and will launch in May, was developed after brand research found that 50% of 18 to 49-year-olds turn to mobile to watch videos. In a blog statement, YouTube parent Google says: “Even in the living room, many people prefer to watch on their smartphone – for the control, personalisation and ease it offers. And as viewing habits change, we are working to introduce new formats adapted to these habits.” Google goes on to say the new Bumper ads are “ideal” for driving wide reach and frequency, particularly on mobile Read full story › Source: Marketing Week...
Read MoreBy Martin Woolley The Drum asked me for a media-specific view of what we learned from Advertising Week Europe, so I’ll leave it to others to enjoy dissecting Bernie Ecclestone’s views on politics and gender. A shame as that would have been much more fun… Because if you are in media (planning, buying or owning) the general message seems to be ‘We’re All Doomed.’ Sorry to have to break it to you bluntly, but there it is. I’ll give you the bad news if you’re a media agency first and save the really bad news for the publishers later on. So, if you work in Read full story › Source: The Drum...
Read MoreBy John McCarthy The user information of hundreds of paid Spotify users has been leaked on text-sharing site Pastebin, sparking fears that the site has been breached by hackers. The accounts and passwords of Premium users are from time to time dumped on Pastebin although Spotify has denied that they have been acquired on its end. At least 80 accounts have been verified as compromised with some users providing recent confirmation to TechCrunch. The list contains several hundred lines of user information, include password, username, account type, where the account is registered, and when it expires, casting shade on theories it is a wide-spread phishing Read full story › Source: The Drum...
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