Posts made in April, 2016

on Apr 26, 2016

By Justin Pearse In the final article in the series, Nicky Bullard, Incoming Chairman & Chief Creative Officer, MRM Meteorite; Nicolas Roope, Executive Creative Director & Co-Founder, Poke; Jon Wilkins, Executive Chairman, Karmarama; and Ben Plomion, SVP Marketing, GumGum reimagine the J.R. Hartley Yellow Pages ads. Video of J.R. Hartley – Classic Yellow Pages advert Loading… J. R. Hartley is a fictional character who tugged at the public’s heartstrings. He was featured in a 1983 British Yellow Pages ad, created by Abbott Mead Vickers for British Telecom. The ad depicts an elderly gentleman looking for a copy of Fly Read full story › Source: The Drum...

on Apr 26, 2016

By Simon Quance Changing business models and rapidly accelerating technology are making it increasingly difficult for Destination Marketing Organisations (DMOs) to reach their target audiences through traditional marketing tactics and positively influence perception of an area among prospective holidaymakers. There’s no doubt that destination marketers have a big challenge ahead, with more funding than ever moving away from local authorities towards commercial models reliant on partnerships and stakeholder investment. With commercially minded investors, comes the need to show measurable value from every line of a DMO’s activity, with web traffic, awareness, data capture, conversion and bookings all required objectives of their work. For some Read full story › Source: The Drum...

on Apr 26, 2016

By Gillian West Save the Children has embarked on a three-year campaign to ensure millions of children worldwide have an equal opportunity to survive and benefit from access to healthcare and education regardless of where they live. Launching the global push is a TV ad from Adam&EveDDB which shows the gritty reality faced by Save the Children workers as they help children around the world who are in desperate need. Shot entirely from behind or from the POV of an aid worker, the film puts children as the main focus and shows the lengths Save the Children will go to and the dangers they Read full story › Source: The Drum...

on Apr 26, 2016

By Rebecca Stewart Starbucks is the latest brand to jump on the emoji bandwagon. The chain has unveiled an official emoji keyboard comprising 28 Starbucks-specific icons for coffee lovers to share with their friends. From Frappuccinos to flat whites (and a unicorn drinking a latte) the emoticon suite features several recognisable products, and is free to download for iOS and Android users. Loading… The coffee house is looking to capitalise on the popularity of its seasonal branding via the keyboard, and has said it will change the icons throughout the year to include illustrations of popular designs Read full story › Source: The Drum...

on Apr 26, 2016

By Rebecca Stewart Twitter has changed the way it allows users to report abuse online, in a bid to clamp down on harassment on the platform. Users will now be able to report multiple tweets at once, to help them provide more information about the extent of abuse and reduce the time it takes for the site’s moderators to sift through the complaints. Report abuse on Twitter more easily than ever. Find out how to protect yourself and others.https://t.co/1MEfTzkfFL — Safety (@safety) April 25, 2016 Announced yesterday, the Read full story › Source: The Drum...