By John McCarthy To coincide with the return of HBO’s fantasy drama Game of Thrones on Sunday night, Tourism Ireland has activated a new campaign around the show where much of the show is shot in Northern Ireland. Building upon the creative aligned with last season, the new campaign kicks off with a series of 10 carved doors, depicting moments inspired by the forthcoming season as it progresses – in weekly activations. The doors will be carved from storm-felled trees at Dark Hedges in Antrim where many of the show’s Kingsroad scenes are filmed. Loading… The ten doors will be Read full story › Source: The Drum...
Read MoreBy Tony Connelly Carlsberg has chosen Clifford French to manage its Uefa Euro 2016 ‘if Carlsberg did substitutions’ campaign. The London-based sport and entertainment consultancy will manage Carlsberg’s earned media communications, talent and digital influencer amplification for the UK centric campaign. As part of Carlsberg’s sponsorship of the England team the ‘Substitutions’ campaign will see well-known local pub signs substituted with patriotic alternatives such as The Three Lions. Clifford French will work with Carlsberg to manage the four week outdoor campaign which will have 1,500 panels across the UK as part of a strategy to target pub-goers during the tournament. A series of other stunts are planned Read full story › Source: The Drum...
Read MoreBy Marc Lewis I’ve been hearing, reading and avoiding a lot of talk about Sir Martin Sorrell’s salary over the past few days, and I’ve noticed a trend of opinion from this. Those agencies, creative people and media platforms that value the idea more than the dollar have an impression about the man and his empire. I run the world’s most awarded ad school, which is supported by over 100 agencies that are as diverse as my students (eight scholarships this year, nearly two dozen of those agencies) and my alumni are embedded in some of the top, top creative agencies. So I Read full story › Source: The Drum...
Read MoreBy John McCarthy Former mobile giant cum wireless network specialists Nokia have set down a waypoint in its new drive to diversify its business with plans to acquire digital health firm Withings. The Finnish company claims it is looking to accelerate its “entry into digital health” with the $191m deal. Withings is a company known for creating “smarter products for healthy living”, all powered by the internet of things – hinting that Nokia is looking to enter the wearables market on the back of its wireless expertise. Cédric Hutchings, Withings chief executive, said: “The Nokia vision of creating beautifully designed products that blend seamlessly into the Read full story › Source: The Drum...
Read MoreBy John McCarthy Mitsubishi Motors is the latest auto maker to be scandalized following the falsification of its car specs, admitting that it has cheated fuel consumption tests since 1991. Following the VW emissions rigging that rocked the industry in 2015 sparking large fins globally and resulting in a reshuffle of the its upper echelons, the Japanese brand is the latest to come under scrutiny. During a press conference on Tuesday, Tetsuro Aikawa, company president, announced the anomaly, launching an inquiry and suggesting further falsehoods. “We don’t know the full picture and we are in the process of trying to determine that,” he added Read full story › Source: The Drum...
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