Posts made in April, 2016

on Apr 26, 2016

By John Glenday BBC director general Tony Hall has held a face to face meeting with chancellor George Osborne in a bid to halt government moves to salami slice the licence fee revenues upon which it depends. Reports in the Guardian suggest Hall attended private talks following reports that the Department for Culture Media and Support was seeking to reopen a financial settlement that was reached with the broadcaster last July. The department is keen to stress that the matter is not settled and remains open to diverting some license fee money to other media organisations to help them fulfill their own public service remits. Last Read full story › Source: The Drum...

on Apr 26, 2016

By Tony Connelly The UK ad market enjoyed its fastest level of growth in past five years in 2015 however newspapers failed to keep pace as digital revenues slowed and print plummeted by more than £150m. A new report by the Advertising Association revealed that the total UK ad market grew by 7.5 per cent to £20.1bn last year, marking the highest level of growth since 2010. National newspapers bucked the trend however as they suffered an overall 11 per cent decline in ad spend to £1.2bn last year. Tabloid titles were hit hardest with a 16.2 per cent fall to £565.4m in Read full story › Source: The Drum...

on Apr 26, 2016

By John Glenday Goldman Sachs is seeking to court business from mere mortals in addition to the super rich with the launch of an internet bank that carries a $1 minimum deposit. The investment bank has previously been best known for courting depositors with sums ranging into the tens of millions but in an effort to broaden its appeal, Goldman is targeting the mass market with GS Bank. Armed with a dollar bill US citizens can sign up for an account earning an annual yield of 1.05 per cent. The low bar to entry was spurred by Goldman’s recent acquisition of GE Capital Bank as the Read full story › Source: The Drum...

on Apr 26, 2016

By Katie Deighton The overall mobile advertising experience is set to improve notably across the next year, according to Alan Fagan, group sales director for the EMEA region at ESPN. Fagan explained that while close to two thirds of ESPN’s UK audience are now consuming content via mobile, advertisers and developers have not caught up with this platform demand. “I think that’s going to be a big change – not even in the next three years but in the next year – where the advertising options on mobile are going to get a lot more sophisticated and work a lot harder,” he said. “There’s still a Read full story › Source: The Drum...

on Apr 26, 2016

By Natalie Mortimer Knorr brand has launched a global campaign to tap in to the millennial appetite for sharing recipes on social media and learning cooking tips from bloggers and vloggers. The film, which marks a new direction from the Unilever-owned brand, pairs 14 single people based on their flavour preferences to see if a shared passion for certain tastes would ignite chemistry between the two. The ‘Love at First Taste’ campaign was driven by a global research project conducted by Knorr, which questioned 12,000 people about their attitudes towards flavour and its importance in their lives. One of its key findings was that we Read full story › Source: The Drum...