Posts made in April, 2016

on Apr 26, 2016

By Leonie Roderick The brand, which is owned by Unilever, is launching the ‘Love at First Taste’ campaign as part of a wider drive to take a more modern approach to communicate with its target audience. To inform the campaign, created by MullenLowe, Knorr asked 12,000 people in 12 countries what flavour means to them, to get a genuine understanding of the role it plays in everyday life. One of the key findings was that three in four people (78%) are more likely to be attracted to someone who enjoys the same flavours. In light of the research, the brand created an interactive digital tool Read full story › Source: Marketing Week...

on Apr 26, 2016

By John Glenday Jeremy Clarkson, James May and Richard Hammond, erstwhile presenters of the BBC’s popular Top Gear motoring show, are to come together for a new venture after they single handedly backed DriveTribe – an online destination for motoring enthusiasts. Whilst the team are busy filming a new car themed television show for Amazon Prime they’ve found the time (and the cash) to pursue further interests as they seek to capitalise on their enduring appeal by sinking millions into a new digital home. Comparing the ambitious project to Twitch for video games or TripAdvisor for travel backers of the hush-hush venture ay it will Read full story › Source: The Drum...

on Apr 26, 2016

By Tony Connelly Uefa Euro 2016 will mark the fifth major international football competition to be hosted by France and at a time when football is riddled with corruption scandals, Orange’s sponsorship focuses on what really matters in sport – the fans. Rather than build its campaign around the promising looking French national team or governing body Uefa, the telecommunications firm wants to resonate more closely with 12 million plus fans whose emotional commitment to their teams will frame the tournament’s most memorable moments. It might sound like a logical move, but it’s only in recent years that sponsors like Orange have started activated Read full story › Source: The Drum...

on Apr 26, 2016

By John Glenday Facebook looks set to further its reach still further in the mobile messaging arena with the release of a stand-alone camera app which could rival Snapchat, according to reports in the Wall Street Journal. The social networking king has tasked its ‘friend sharing’ team in London to come up with the goods but as yet development is at a preliminary stage – meaning any consumer ready product is still a long way off (if it arrives at all). Whilst still early days some key features of the prototype software have already been divulged; including the ability to record video from the app Read full story › Source: The Drum...

on Apr 26, 2016

By Charlotte McEleny Hotel Jen, part of the Shangri-La Hotels and Resorts Group, launched a campaign to put the location at the heart of Singapore’s creative community. The campaign calls on the #NextJen to contribute, showcasing young and upcoming talent, artists and artisans, local start-up products and services. It centers on a film, which aims to show the new young, creative positioning and is supported by an online ad campaign that will be targeted across key markets including Singapore, Australia, Hong Kong, Indonesia and UK. To keep up to date with the latest advertising, design and creative work from around the globe visit our Read full story › Source: The Drum...