By Charlotte McEleny Welcome to The Drum’s APAC Creative Works. As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC ‘Creative Work of the Week.’ We’ve now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 4 May. For project information, credits and more hover over the ‘i’ icon or expand to full screen. To submit work for future publication, contact Read full story › Source: The Drum...
Read MoreBy Seb Joseph Valued at $3.8bn, Slack – the chat room for offices – has prospered from the tectonic shift in communications and now wants to appeal to as broader audience as possible. Unlike at many other startups, Slack’s brand – and not just the product – are at the forefront of its pitch, which eschews the traditional B2B sales-led approach in favour of more customer-driven practices. To that end, sales teams aren’t commissioned on each deal they sell; instead, things like customer satisfaction and Net Promoter Scores are rewarded. It might seem a logical path for any business dealing in communications but it’s Read full story › Source: The Drum...
Read MoreBy Jessica Goodfellow News UK-owned The Times and The Sunday Times have partnered to create their first joint brand campaign, dramatising the signature style of the papers’ journalism. Featuring a montage of significant headline moments from around the world, the commercial uses the technique of isolating one unexpected sound from each scene, intended to show how the Times and Sunday Times journalism “gets to the heart of the story”. The campaign will break today (26 April) via a 30-second TV and cinema spot. It was created by CHI&Partners and News UK’s inhouse agency Team News. The TV and cinema work is supported by a print and Read full story › Source: The Drum...
Read MoreBy Rachel Gee According to the latest expenditure report from the Advertising Association and Warc, UK ad spend growth hit a five-year high in 2015 of 7.5%, boosting overall spend to £20.1bn. And Warc research analyst James McDonald is forecasting a further 5.5% rise this year and in 2017, pushing total spend past its 2008 high. “In real terms, after accounting for inflation, the UK ad market will surpass its pre-financial crisis level for the first time next year. This recovery, we believe, will have taken a decade happen,” he says. The rise of mobile has triggered much of the growth and will account for Read full story › Source: Marketing Week...
Read MoreBy Jessica Goodfellow Television producers Justin Bodle and Remy Blumenfeld have committed £3m to get new creative incubator the Hot House off the ground, to help the UK’s content creators to start their own production companies. The Hot House hopes to attract leading content creators into establishing their own businesses by providing a creative platform to work from. One of the key differences between The Hot House model and standard backing in the independent sector is that it is creatively based and not aligned to any broadcaster, private equity fund or distribution group. Justin Bodle said it was a deliberate choice to keep independence at the Read full story › Source: The Drum...
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