Posts made in April, 2016

on Apr 25, 2016

By Minda Smiley It turns out that food companies aren’t the only ones touting their gluten-free, preservative-free products in an effort to appeal to changing consumer tastes. Vitamin maker Sundown Naturals is the latest brand to shout about its healthy offerings with a campaign created by Droga5 called ‘Shmorange’ that promotes its vitamins sans gluten, dairy or artificial flavors. In four spots, the brand plays off of its signature orange bottles by describing its vitamins as “shmorange,” a made-up word that means “to contain no gluten, dairy or artificial flavors.” The humorous videos feature a Sundown Naturals spokesperson as he tries to gather excitement for Read full story › Source: The Drum...

on Apr 25, 2016

By Jessica Goodfellow Steve Auckland, the group chief executive of ESI Media, parent company of the Independent, London Evening Standard and London Live, is to step down after just under 18 months in his position. Auckland’s departure comes a month after ESI Media sold the i to Johnston Press and closed its print editions of the Independent and Independent on Sunday. ESI Media has appointed group chief financial officer Manish Malhotra as group managing director on an interim basis, reporting to company chairman Justin Byam Shaw. “ESI Media has undergone some substantial changes in the last 18 months, including the sale of Read full story › Source: The Drum...

on Apr 25, 2016

By Doug Zanger On the surface, a sprawling warehouse doesn’t seem like the place to gather a few hundred creatives to intimately discuss some very personal stuff related to work — especially for freelancers. But freelancers are cut of a slightly different cloth, and tend to gravitate towards each other. Thankfully, the pervasive sentiment among freelancers is that it is good to share their ups and downs. There is obvious competition, but the adage of “a rising tide lifts all ships” seems particularly apt as the freelance economy in the US continues to grow (according to the Bureau of Labor Statistics, 15.5m people in Read full story › Source: The Drum...

on Apr 25, 2016

By Tony Connelly Uefa Euro 2016 will mark the fifth major international football competition to be hosted by France and at a time when football is riddled with corruption scandals, Orange’s sponsorship focuses on what really matters in sport – the fans. Rather than build its campaign around the promising looking French national team or governing body Uefa, the telecommunications firm wants to resonate more closely with 12 million plus fans whose emotional commitment to their teams will frame the tournament’s most memorable moments. It might sound like a logical move, but it’s only in recent years that sponsors like Orange have started activated Read full story › Source: The Drum...

on Apr 25, 2016

By Natalie Mortimer Bacardi has tapped former News International chief creative officer Nick Stringer to head up creative excellence across Europe. Stringer will be responsible for developing marketing communications strategies and campaigns for Martini, Dewars and Bombay Sapphire, and replaces Victoria Morris who will take on the new role of global operations director, creative excellence. Stringer has over 20 years experience working in advertising, publishing and broadcast media. Prior to his role as chief creative officer at News International he worked at BBH and Saatchi & Saatchi. “It’s an exciting time at Bacardi,” said Zara Mirza, head of Creative Excellence. “In the past Read full story › Source: The Drum...