Posts made in April, 2016

on Apr 25, 2016

By Rebecca Stewart Global analytics firm Media iQ has been voted as the ‘best’ media owner to deal with by media agencies and digital specialists, according to the IPA’s Online Media Owner Survey. Over 92 per cent of respondents said they either agreed or strongly agreed that their overall experience of dealing with the company was positive; marking the highest score awarded to a media owner in the survey’s five-year history. The research asked over 300 members of the digital industry, including planners, strategists and media buyers to rate their experience of different companies in the space. The results coincide with the launch of the <a target=_blank Read full story › Source: The Drum...

on Apr 25, 2016

By Jessica Goodfellow Newspaper publisher Gannett, which owns USA Today and Newsquest in the UK, has today (25 April) made a formal offer to buy rival Tribune Publishing for around than $815m, taking on about $390m of debt. The deal that would give the publisher control of the Los Angeles Times, the Chicago Tribune and several other newspapers. Gannett said it offered $12.25 in cash for each Tribune share, a 63 percent premium to Tribune’s Friday closing price of $7.52. Gannett valued the total deal at about $815m, which includes about $390m of debt. Gannett’s board said it was “disappointed” by Tribune’s “continued refusal to begin Read full story › Source: The Drum...

on Apr 25, 2016

By Thomas Hobbs The programme, created with agency Edcoms, provides curriculum-linked learning resources and materials to schools to tackle awareness issues around sun safety covering subjects from PE to Science. Boots’ head of brand and innovation Amber Kirby says the programme has expanded this year to 28,000 schools, with half a million children now given access to the materials. It will also provide a 1,000 free Explorer packs to registered primary schools, which include sun cream samples and hats. Kirby told Marketing Week: “Yes, it is raising our presence among the young but it is about much more than that. The UK has the highest rise Read full story › Source: Marketing Week...

on Apr 25, 2016

By Adam Libonatti-Roche On Tuesday 26th April, we are extremely excited to invite Javier Burón, chief executive and founder of Audiense in to The Drum for #SMBuzzChat over on The Social Buzz Awards Twitter account. If you’ve not been part of an #SMBuzzChat before, make sure to follow the conversation over on Twitter from 7pm GMT. Who is Javier Javier is an entrepreneur at heart and a real pioneer of the social media age; like Zuckerberg but with less insistence on wearing a greyish t-shirt. Previously Social Bro, Audiense was invented with the mindset that maybe there should be a different way Read full story › Source: The Drum...

on Apr 25, 2016

By Minda Smiley Millennials have become a key demographic for marketers who are looking to reach a younger and more digital-savvy audience, but new research has found that millennial spending behavior has the power to influence that of baby boomers and Generation X as well. According to a study from FutureCast, a marketing consultancy within Kansas City-based independent agency Barkley, the six pillars that are most important to millennials when evaluating a brand include: social circle (friends and acquaintances advocate for a brand), self (brand’s purpose aligns with personal beliefs and sense of self), innovation (brand constantly improves and reinvents) trust (brand Read full story › Source: The Drum...