Posts made in April, 2016

on Apr 25, 2016

By Helen Tupper Millennials have become a somewhat maligned generation, characterised by their individualistic nature (me, me, me), the value they place on material things and their lack of desire to work for them (see research). They are a generation that has been covered extensively in the press, however their buzz-worthiness now appears to be in decline, as we shift our minds to the new opportunities presented by Gen Z. Before we move on too quickly, though, we need to think about the effect millennials will have on the workplace. By 2020 they will represent 50% of the global workforce and organisations Read full story › Source: Marketing Week...

on Apr 25, 2016

By Staff Writer For the last three weeks, The Drum and One Minute Briefs have been setting hypothetical quick-fire charity briefs to remind people that donating just a small amount of time can make a huge difference to important causes. On Thursday (21 April), we made it real by setting a live one-day brief for the youth charity Big Change. At its heart Big Change is about finding ways to help young people to thrive in life, not just in exams, so we set a One Minute Brief to advertise that exams aren’t everything for young people. The Drum’s community of creatives and <a target=_blank Read full story › Source: The Drum...

on Apr 25, 2016

By Lucie Kerley Lucie Kerley asks the people who influence her what the word ‘influence’ means in 2016. ‘So, do you prefer to be called an influencer or a blogger?’ a guy asks me. *Gulp* Influencer sounds pretentious. Blogger feels like one in a million. Growing up in the 90s me ant things like Pop Tarts, sleepovers, school discos, Girl Power and Smash Hits magazine were my world. No social media. Just talk and real-life interactions. Your peers were your influencers. But now, it’s all about ‘the new normal’: five second Snapchat conversations, funny filters, frivolous, accessible fun. The girl or boy next door effect, as Read full story › Source: The Drum...

on Apr 25, 2016

By Thomas Hobbs Up to 11,000 jobs and 164 shops are currently at risk as administrators Duff & Phelps look to find a buyer for all or part of the 88-year old high street retailer. If a buyer for BHS cannot be found, BHS is set to become the biggest high street collapse in the UK since Woolworths in 2008. What next? Sports Direct had looked like the most likely outcome for picking up the BHS estate. However, its decision to pull out of negotiations is believed to have triggered BHS entering administration. Anusha Couttigane, a fashion analyst and insight manager at ORES, expects a Read full story › Source: Marketing Week...

on Apr 25, 2016

By Staff Writer To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years. Today’s marketing moment was chosen by Debby Reiner, partner at Grey New York. Below, find out why the launch of Pantene’s ‘hair so healthy, it shines’ campaign is her favorite marketing moment. P&G’s Pantene is the world’s largest hair care brand, but when we started working with it in the early 1990s, it was a tiny niche product sold in just a handful of countries. Our “hair so healthy, it shines” campaign Read full story › Source: The Drum...