Posts made in April, 2016

on Apr 25, 2016

By Mark Ritson It’s very hard to launch any kind of logo redesign and not look stupidly superficial. To the credit of Coca-Cola and its global team of executives they almost got away with it last week. Repeated references to the company’s ‘One Brand’ strategy and constant mentions of Coke’s long and venerated heritage made it clear that this was a seriously important move. Coke’s Q1 global sales, also announced last week, continue to frighten investors so the company needed to something, anything, to allay their fears. “The unification of the brands through design marks the first time in our 130-year history Read full story › Source: Marketing Week...

on Apr 25, 2016

By Stephen Kenwright The most substantial changes this week are specific to location-based businesses, not just in Google Maps but in AdWords and Google’s core search results. Paid ads in the Local Pack Google is now showing ads inside its Local Finder – and has reinstated tags in the Local Pack itself. The search engine shows a three pack of local listings within its results for queries with local intent. Prior to 2014’s Pigeon update, Google would frequently display a seven pack of results. Since space has become more limited it has been more difficult for brands to get location pages listed within the Local Pack Read full story › Source: The Drum...

on Apr 25, 2016

By Jessica Goodfellow Sky Atlantic has wrapped Metros across the UK today (25 April) in the style of fictional newspaper The Westeros Gazette to promote the launch of the latest series of Game of Thrones, which premieres tonight. The four page cover wrap is intended to bring Metro readers up to speed with the previous season of Game of Thrones in a series of features, together with spoof ads from the Seven Kingdoms, a Westeros weather forecast and a missing persons notice for some of the show’s most prolific characters. The campaign extends into Metro’s digital editions and was supported by an experiential campaign which Read full story › Source: The Drum...

on Apr 25, 2016

By Natalie Mortimer Yo! Sushi has launched a new campaign centred around the idea of ‘This is Tokyo’ to introduce its refreshed brand strategy. The sushi restaurant, which delivers food to its customers using the Japanese style ‘kaiten’ conveyor belt method, wanted to hero the ‘authenticity’ of the dishes on its menu and approached design agency & Smith to refresh its branding. The agency took design cues from the anime / manga culture and introduced Kanji script to Yo! Sushi’s menu and made sure all sections were named as they would be in Tokyo. The launch campaign leads with Japanese dish names so Read full story › Source: The Drum...

on Apr 25, 2016

By Richard Draycott Leading casual dining brand PizzaExpress has appointed London creative agency BD Network to develop a nationwide campaign to drive consumer engagement, trial and conversation for the launch of its new Hawaiian pizza. The new Hawaiian pizza forms part of the brand’s new Spring menu and the agency’s experiential activation team will be on location across the UK engaging consumers, sampling the PizzaExpress Hawaiian pizza and amplifying the customer reaction via social media. The experiential campaign by BD Network forms part of an above-the-line campaign created by Otherway, that sees pineapple-wrapped buses, and other outdoor media executions running across the country. Gabby Barysaite, campaign Read full story › Source: The Drum...