Posts made in April, 2016

on Apr 25, 2016

By Chris Hirst The new Royal Research Ship will set sail on its first polar adventure in 2019. On board will be a hi-tech laboratory to rival any in the world and 90 of the most highly qualified scientists Britain has to offer. They’ll cast off with the Union Jack flying, tasked with solving some of the greatest mysteries of the icy wilderness and with our global reputation for excellence to protect. A national poll was held to choose a name. So far, so predictable. What happened next however is amazing. Boaty McBoatface topped the poll and a national debate erupted over whether Read full story › Source: The Drum...

on Apr 25, 2016

By Natalie Mortimer William Grant & Sons has brought in new packaging and visual identity for its Wood’s Old Navy Rum to achieve greater stand out and become “more memorable” for consumers. The drinks company approached Purple Creative for the overhaul which created a new bottle shape with thicker glass in a nod to the sailors in the British Navy in the eighteenth century when they were given their daily ration of rum. A cork has been introduced to make it look more premium, while the brand’s sailor icon has evolved from a pastel illustration to a stronger image. Purple founding partner and creative director Read full story › Source: The Drum...

on Apr 25, 2016

By Tony Connelly Rivals Microsoft and Google have called a truce on their long running feud after withdrawing regulatory complaints against each other. The two Silicon Valley giants announced that they will continue competing with each other based on the quality of their products rather than their lawyers. A Google spokesman said: “Our companies compete vigorously, but we want to do so on the merits of our products, not in legal proceedings. “As a result, following our patent agreement, we’ve now agreed to withdraw regulatory complaints against one another.” Microsoft said the move reflected “changing legal priorities” but insisted the companies would continue Read full story › Source: The Drum...

on Apr 25, 2016

By Gillian West Q Workshop – the biggest manufacturer of ornate dice in the world – has unveiled a new look brand identity to coincide its updated communications strategy. Voted Creative Work of the Week, the new identity comes from Minima Advertising People which was tasked with rebranding the company. Loading… Loading… To create the brand image Q Workshop conducted market research with players in a bid to understand and explore the role dice play in the world of role-playing and board games. Designed to work in different universes ranging Read full story › Source: The Drum...

on Apr 25, 2016

By Jennifer Faull In the biggest loss to the high street since Woolworths went bust in 2008, BHS looks set to disappear from the British high street after 88 years as the ailing retailer’s last ditch attempt to save the brand failed. Chief executive Dominic Chappel informed its 11,000 staff in writing today (25 April) that the administrators would be called. So what went wrong? There are a multitude of reasons, not least a £571m pensions deficit, which proved too great a hurdle to finding a buyer. But deeper issues with the brand have seen shoppers turn elsewhere over the past few years Read full story › Source: The Drum...