Posts made in April, 2016

on Apr 25, 2016

By Benjamin Lichtman Seeso, NBCUniversal’s ad-free comedy streaming channel will now be available on Amazon Prime. For a number of years, Amazon has been working to expand its video offerings for Prime customers. It now has an impressive collection of movies (currently 4X the number on Netflix) and shows, including popular originals like “Transparent” and “Man in the High Castle.” In addition to its library, it has also been extending its partnerships with other subscription services, like Showtime and Starz. Now Seeso joins the club. Prime subscribers will have access to over 2,000 hours of Seeso content, Read full story › Source: The Drum...

on Apr 25, 2016

By Michael Scantlebury The vast majority of brands can’t and shouldn’t worry about growing communities online. In my opinion, it’s a waste of time, money and effort. Platforms’ control over newsfeeds is a factor in the death of most branded communities, but the truth is these communities for 99% of brands never really existed at scale in the first place. There’s just not enough people that want to devote that much time of their busy day towards building or participating in branded communities. Why brands don’t grow into bigger communities In a nutshell, people don’t care. People care about themselves, not about their brands. I Read full story › Source: The Drum...

on Apr 25, 2016

By John Glenday The United Nations is calling on global media outlets to adopt a more ‘constructive’ stance when reporting the news in order to inspire a segment of the population who have become disenchanted by negative headlines. UN director general Michael Møller is calling on broadcast, print and online journalists to participate in the international bodies ‘Constructive Voices’ programme to play a role in outlining practical solutions to real world problems. Møller explained: “The choices we make are determined by the information we are given. These are fundamental to how we shape a better world together. “In a world of 7 billion people, with a Read full story › Source: The Drum...

on Apr 25, 2016

By Tony Connelly Dryworld is making its foray into the lucrative English football market following an announcement that it has agreed a long-term kit deal with Queens Park Rangers. The Canadian sports brand will replace QPR’s current kit manufacturer Nike at the end of the current season after agreeing a ten year deal with the Championship side. It marks the brand’s first kit deal in the European market and follows on from its recent declaration to expand into the UK and Europe. Dryworld have built up their profile in football kits through deals with a number of South American clubs including Brazilian clubs Atlético Mineiro, Fluminense, Read full story › Source: The Drum...

on Apr 25, 2016

By Jennifer Faull iD, the mobile network launched last year by Carphone Warehouse, has tied up with Vice Media for its first awareness driving campaign that promises to celebrate individuality. The brand has flown under the radar since its launch last May, slowly acquiring some 250,000 users. But marketing director Mark Bowles – who took control of the brand six months after launch – told The Drum it’s now on an offensive to win more users from its larger rivals including 02, Vodafone and EE. “We look at the market we’re playing in and we have a modest budget so we can’t necessarily be Read full story › Source: The Drum...